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Foxglove Doula / Vivian Ewing

Submitted By Élise Rigollet

Description

Visual identity for Vivian Ewing and her new birth doula practice Foxglove Doula (USA). Ewing provides continuous body-positive, sex-positive, gender-affirming support throughout pregnancy, labor and birth. Designed in collaboration with Out Of Office (Elana Schlenker + Mark Pernice) through their “Ouf of Office hours” during which, every Thursday, they’ve offered their design services to anyone who was affected by the Covid-19 pandemic since March 2020.

Includes images for Instagram, business card, poster and flyer. The logo features Herold with a custom xg ligature. The bold condensed display face with horizontal contrast is paired with Suisse Int’l for text.

Objective

The visual identity was created for the launch of Vivans' new doula practice. Her direction was based around positivity, support and warmth, so I wanted to emulate that through soft colors and illustrations.

Technical Challenge

As this was the very beginning of her practice and she is still growing, the result is entirely digital for now. We hope to print some of the assets (poster, cards) in Risograph soon.

Client

Vivian Ewing

Agency

Out Of Office
http://ooo-la.la

Media

Design

Market

Health and Pharmaceutical Products

Credits

Designer

Élise Rigollet

Creative Director

Out Of Office

Views

12

 

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