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Mrs Wordsmith / Mrs Wordsmith

Submitted By Lady San Pedro

Description

The words to learn according to data science, made fun for kids.

Objective

Schools aren’t keeping pace with today’s entertainment and technology. Mrs Wordsmith was founded to inspire a love of learning in children, with books, games, and apps that improve their reading and writing outcomes. Using data science, Hollywood-quality illustration and state-of-the-art design, the brand makes word learning hilariously fun both at school and at home.

Technical Challenge

How do we make kids’ literacy resources every bit as engaging as the movies they watch and the games they play? Mrs Wordsmith’s pedagogy focuses on gamification, visual learning, and spaced repetition to ensure that learning sticks, with word curation informed by cutting-edge data science.

Client

Mrs Wordsmith

Media

Design

Market

Games / Toys

Credits

Designer

Lady San Pedro
Fabrice Gourdel
Holly Jones
Caroline Henricksen
James Sales
Sarah Bennion
Gemma Kindness

Creative Director

Sofia Fenichell

Art Director

Craig Kellman

Illustrator

Nico Mereu
Phil Mamuyac
Daniel Permutt
Aghnia Mardiya
Joan Varitek

Writer

Mark Holland
Tatiana Barnes

Content Strategist

Eleni Savva
Federico Espinoza

Views

13

 

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