Portfolio
Mrs Wordsmith / Mrs Wordsmith
Submitted By Lady San Pedro
Description
The words to learn according to data science, made fun for kids.
Objective
Schools aren’t keeping pace with today’s entertainment and technology. Mrs Wordsmith was founded to inspire a love of learning in children, with books, games, and apps that improve their reading and writing outcomes. Using data science, Hollywood-quality illustration and state-of-the-art design, the brand makes word learning hilariously fun both at school and at home.
Technical Challenge
How do we make kids’ literacy resources every bit as engaging as the movies they watch and the games they play? Mrs Wordsmith’s pedagogy focuses on gamification, visual learning, and spaced repetition to ensure that learning sticks, with word curation informed by cutting-edge data science.
Client
Mrs Wordsmith
Media
Design
Market
Games / Toys
Credits
Designer
Lady San Pedro
Fabrice Gourdel
Holly Jones
Caroline Henricksen
James Sales
Sarah Bennion
Gemma Kindness
Creative Director
Sofia Fenichell
Art Director
Craig Kellman
Illustrator
Nico Mereu
Phil Mamuyac
Daniel Permutt
Aghnia Mardiya
Joan Varitek
Writer
Mark Holland
Tatiana Barnes
Content Strategist
Eleni Savva
Federico Espinoza
Views
218