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Flutterby / Alberto Guardiani

Submitted By Lady San Pedro

Description

A traditional footwear brand takes a bold step in a new direction.

Objective

How does an Italian heritage brand make its mark in a rapidly evolving industry? Alberto Guardiani teamed up with British youth culture publication i-D Magazine to launch an international shoe design competition for the creative community.

Judged by a panel of industry superstars including i-D’s Editor in Chief Terry Jones, and Vogue Japan Editor-at-Large Anna Dello Russo, the winning pair challenged traditional shoe design and production.

Technical Challenge

After Italian footmakers Alberto Guardiani launched their Lipstick Heels, an immediate success in the fashion industry and a sell-out at European retailers Corso Como and Colette, how would the brand strengthen its bold new direction while pushing design limits?

By collaborating with British youth culture publication i-D Magazine, Alberto Guardiani encouraged the international creative community to submit their own designs for a chance to design the next Lipstick Heels.

The winning pair by designer Lady San Pedro features butterfly-wing heels inspired by ice skates. Integrating this into a classic red pump required craftsmanship to produce an elegant shoe that marries both form and function.

Client

Alberto Guardiani

Media

Design

Market

Fashion & Clothing

Credits

Designer

Lady San Pedro

Producer

Alberto Guardiani

Views

10

 

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