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The Essential Pieces / 20/20 Creative

Submitted By Kylee Morgan

Description

All ideas come from ideas. 20/20 Creative sprung from a 6-week campaign, where colleagues + friends, Kylee and Paulina, set out to recreate some of the most iconic advertisements in a way that was engaging, culturally relevant, and creative.

Objective

20/20 Creative wanted to increase awareness of the severity of the on-going pandemic, and all of the ways in which we can effectively combat it. This particular ad, titled "Essential Pieces" (inspired by renowned toy company, Lego) highlights those that are sacrificing their lives to fulfill the needs + wants of others.

Technical Challenge

During this entire project, time was extremely sensitive as we were still juggling attending our university full-time, and creating original campaign concepts to fulfill within a week turnaround time.

The Essential Pieces

https://www.instagram.com/p...

Client

20/20 Creative

Agency

20/20 Creative
www.instagram.com/2020.crea...

Media

Design

Market

Personal Project

Credits

Content Strategist

Paulina Ashe-Reeder
Kylee Morgan

Designer

Kylee Morgan

Views

13

 

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