The Essential Pieces / 20/20 Creative
Submitted By Kylee Morgan
All ideas come from ideas. 20/20 Creative sprung from a 6-week campaign, where colleagues + friends, Kylee and Paulina, set out to recreate some of the most iconic advertisements in a way that was engaging, culturally relevant, and creative.
20/20 Creative wanted to increase awareness of the severity of the on-going pandemic, and all of the ways in which we can effectively combat it. This particular ad, titled "Essential Pieces" (inspired by renowned toy company, Lego) highlights those that are sacrificing their lives to fulfill the needs + wants of others.
During this entire project, time was extremely sensitive as we were still juggling attending our university full-time, and creating original campaign concepts to fulfill within a week turnaround time.
The Essential Pieces