6 Feet / 20/20 Creative
Submitted By Kylee Morgan
All ideas come from ideas. 20/20 Creative sprung from a 6-week campaign, where colleagues + friends, Kylee and Paulina, set out to recreate some of the most iconic advertisements in a way that was engaging, culturally relevant, and original.
20/20 Creative wanted to increase awareness of the severity of the on-going pandemic, and all of the ways in which we can effectively combat it. This particular ad was a spin-off of Nike vintage advertisements - This ad, titled "6 Feet", indirectly encourages viewers to practice social distancing as we began to see the numbers associated with COVID-19 rise by the day.
During this project, time was extremely sensitive as we were still juggling attending our university full-time, and creating original campaign concepts to fulfill within a week turnaround time.
Innovative Use of Media