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#2020Campaign (IKEA: Black Cinema Product Catalog) / 20/20 Creative

Submitted By Kylee Morgan

Description

All ideas come from ideas. 20/20 Creative sprung from a 6-week campaign, where colleagues + friends, Kylee and Paulina, set out to recreate some of the most iconic advertisements in a way that was engaging, culturally relevant, and original.

Objective

The creators of the #2020Camapaign, Kylee and Paulina, never pass up an opportunity to celebrate Black culture. This particular advertisement was inspired by Black cinema, as well as IKEA -- the home furniture company with knack for creative marketing.

Technical Challenge

During this entire project, time was extremely sensitive as we were still juggling attending our university full-time, and creating original campaign concepts to fulfill within a week turnaround time.

#2020Campaign (IKEA: Black Cinema Product Catalog)

https://www.instagram.com/p...

Client

20/20 Creative

Agency

20/20 Creative
www.instagram.com/2020.crea...

Media

Innovative Use of Media

Market

Personal Project

Credits

Content Strategist

Paulina Ashe-Reeder
Kylee Morgan

Designer

Kylee Morgan

Views

14

 

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