#2020Campaign (IKEA: Black Cinema Product Catalog) / 20/20 Creative
Submitted By Kylee Morgan
All ideas come from ideas. 20/20 Creative sprung from a 6-week campaign, where colleagues + friends, Kylee and Paulina, set out to recreate some of the most iconic advertisements in a way that was engaging, culturally relevant, and original.
The creators of the #2020Camapaign, Kylee and Paulina, never pass up an opportunity to celebrate Black culture. This particular advertisement was inspired by Black cinema, as well as IKEA -- the home furniture company with knack for creative marketing.
During this entire project, time was extremely sensitive as we were still juggling attending our university full-time, and creating original campaign concepts to fulfill within a week turnaround time.
#2020Campaign (IKEA: Black Cinema Product Catalog)
Innovative Use of Media