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At Home in #mycalvins / 20/20 Creative

Submitted By Kylee Morgan

Description

All ideas come from ideas. 20/20 Creative sprung from a 6-week campaign, where colleagues + friends, Kylee and Paulina, set out to recreate some of the most iconic advertisements in a way that was engaging, culturally relevant, and creative.

Objective

20/20 Creative wanted to increase awareness of the severity of the on-going pandemic, and all of the ways in which we can effectively combat it. This particular ad, titled "#mycalvins", was inspired by Calvin Klein's #mycalvins campaign, aims to encourage viewers to quarantine during the ongoing COVID-19 pandemic.

Technical Challenge

During this entire project, time was extremely sensitive as we were still juggling attending our university full-time, and creating original campaign concepts to fulfill within a week turnaround time.

Client

20/20 Creative

Agency

20/20 Creative

Media

Design

Market

Personal Project

Credits

Content Strategist

Paulina Ashe-Reeder
Kylee Morgan

Illustrator

Kylee Morgan

Views

14

 

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