Show Up Boldy Campaign / Lukafit Activewear
Submitted By Kylee Morgan
Lukafit is a women's activewear company, which originated as a wellness meet-up group for Black women in New York. 20/20 creative was tasked with ideating and executing a week-long campaign, to generate excitement for the upcoming Launch of new activewear pieces.
Each day of the 7-day long campaign, there were two post made to @GetLukafit (Instagram). In the morning, a countdown graphic was posted, along with a call to action that viewers were encouraged to take.
In the evening, the page featured a wellness-based activity or exercise, which the audience could engage with, offer their own input and tips, or learn new things. These activities ranged from meditation techniques, to mantra building, and even a community member-led home workout.
Time was extremely sensitive, as we were approached by the client within 2 weeks of the desired launch date.
Fashion & Clothing