YONGXI Golden Phoebe VIS system design / YONGXI Golden Phoebe
Submitted By EN KE
With the history and culture of the Chinese royal family as the foundation, the traditional craftsmanship of classical furniture as the inheritance, through the modern Bauhaus concept, the new integrated design, from brand image shaping, to product development, with original design tea ceremony, incense supplies, and literati ornaments as carriers , Integrate Chinese classical leisure life into modern daily home.
Originally limited to the royal family of products, the new redesign of its brand and, through brand management, product development series, so that it can integrate into modern life. To achieve the purpose of re-promotion and protection of traditional culture.
Reaction of Chinese cultural essence of the brand image creation, to conform to the modern aesthetic, and has international style, showing a unique new Oriental minimalist beauty. During product development, traditional processing techniques need to be protected and corrected.
YONGXI Golden Phoebe