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YONGXI Golden Phoebe VIS system design / YONGXI Golden Phoebe

Submitted By EN KE

Description

With the history and culture of the Chinese royal family as the foundation, the traditional craftsmanship of classical furniture as the inheritance, through the modern Bauhaus concept, the new integrated design, from brand image shaping, to product development, with original design tea ceremony, incense supplies, and literati ornaments as carriers , Integrate Chinese classical leisure life into modern daily home.

Objective

Originally limited to the royal family of products, the new redesign of its brand and, through brand management, product development series, so that it can integrate into modern life. To achieve the purpose of re-promotion and protection of traditional culture.

Technical Challenge

Reaction of Chinese cultural essence of the brand image creation, to conform to the modern aesthetic, and has international style, showing a unique new Oriental minimalist beauty. During product development, traditional processing techniques need to be protected and corrected.

Client

YONGXI Golden Phoebe

Agency

TSDdesign.inc
www.tsddesign.net

Media

Design

Market

Lifestyle

Credits

Creative Director

KE,EN

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