2009 One Show Interactive Salutes Year's Best In New Media Advertising

One Show Interactive

May 15, 2009

NEW YORK, NY (May 8, 2009) — The 2009 One Show Interactive Awards recognizing the best in new media advertising with cutting-edge categories like branded applications, New Media Innovation and Online Branded Content was held Friday at Terminal 5. Now in its 12th year, One Show Interactive reflects the expanding realm of online and digital work.

"This was an amazing collection of work," said Kevin Swanepoel, president of The One Club. "Agencies responded to a tough economy and an uncertain media landscape with talent, boldness of thought and fearless determination."

The top Pencil winners at this year's One Show Interactive include:

Goodby Silverstein & Partners: – 1st Interactive Agency of the Year Award.
Total of 7 pencils (5 Gold, 2 Silver).
R/GA: Total 7 pencils (2 Gold, 1 Silver, 4 Bronze).
Crispin Porter + Bogusky: Total of 6 pencils (2 Gold, 3 Silver, 1 Bronze).

This year's One Show Interactive served as the closing night of the first ever "Creative Week NYC." Hosted by The One Club, "Creative Week NYC" included three prestigious awards shows honoring the year's best achievements in advertising, interactive media and design in addition to events devoted to digital, music, film and the fine arts. The One Show Interactive after party featured the California based rock band We Are Scientists from Sony ATV.

The winners of 2009 One Show Interactive are:

One Show Interactive Breakdown By Country
Australia - 4 Pencils, 5 Finalists
Belgium - 1 Pencil
Brazil - 3 Pencils, 5 Finalists
Canada - 2 Pencils, 4 Finalists
China - 3 Pencils, 3 Finalists
Germany - 4 Pencils, 16 Finalists
India - 1 Pencil, 1 Finalist
Japan - 8 Pencils, 18 Finalists
Malaysia - 3 Finalists
Mexico - 1 Finalist
Netherlands - 2 Finalists
New Zealand - 3 Pencils, 5 Finalists
Norway - 2 Finalists
Portugal - 1 Finalist
Singapore - 5 Finalists
Spain - 1 Pencil, 2 Finalists
Sweden - 13 Pencils, 18 Finalists
Switzerland - 1 Pencil, 1 Finalist
United Arab Emirates - 1 Finalist
United Kingdom - 8 Pencils, 14 Finalists
United States - 42 Pencils, 69 Finalists

***A complete list of 2009 One Show Interactive winners can be found as of 8:00 PM, on Friday, May 8th at

For interviews with Mary Warlick, CEO of The One Club or Kevin Swanepoel, president of The One Club, please contact James Grant at or (917) 626-1300.
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