2012 One Show Design Announces Winners Of Coveted Gold, Silver & Bronze Pencil Awards

One Show Design

May 07, 2012

Top creatives and designers from across the globe joined The One Club this evening to celebrate the Gold, Silver and Bronze Pencil winners at the 2012 One Show Design, which was held at the Frank Gehry-designed IAC Building in New York City. A total of 81 Pencil winners were announced, representing 20 different countries, with top honors going to Serviceplan Gruppe from Munich, Germany for “The Solar Annual Report.” Created for client Austria Solar, the Best-of-Show-winning piece is the first solar-powered annual report featuring invisible type that only can be seen in sunlight.

2012 One Show Design Gold Pencil winners also include:

  • “For Browsing Only” for the Browsing Copy Project by Beautiful/Singapore
  • “Living Masterpiece” for GE by AMV BBDO/London
  • “The Snowflake and the Bubble” for Saks Fifth Avenue by Iris/New York
  • “Legends” for Leica by F/Nazca Saatchi and Saatchi/Sao Paulo

By country, top Pencil winners include:
15 Germany (4 Gold, 7 Silver, 4 Bronze)
10 United States (2 Gold, 3 Silver, 5 Bronze)
10 Brazil (2 Gold, 1 Silver, 7 Bronze)
8 Japan (3 Gold, 4 Silver, 1 Bronze)
7 Canada (1 Gold, 3 Silver, 3 Bronze)

“As Jury Chair of the 2012 One Show Design awards competition, I was thrilled to collaborate with 10 other top global talents, each of whom brought his and her own professional creative experience and unique perspective to the judges table. While we viewed and discussed thousands of amazing pieces, we all came together in the end with a singular view of the best; the printed piece The Solar Annual report for Austria Solar that we celebrate this evening,” said Pum Lefebure, Co-Founder and Creative Director at Design Army and 2012 One Show Design Jury Chair.

“This is the first annual report powered by the sun, with content remaining invisible until sunlight falls on the page. It truly exhibits where innovation, creativity, and craft comes together. While the media may be changing, one thing never does: powerful design always leaves a lasting impression on our eyes and in our minds,” Ms. Lefebure continued.

A total of 3,400 entry pieces from 40 countries around the world were received for this year’s One Show Design award competition, which is annually produced by The One Club, the world’s foremost nonprofit organization whose mission is to champion excellence in advertising. One Show Design winners also included 23 Silver Pencil and 35 Bronze Pencil awards. The competition featured 14 categories including Branding; Corporate Identity; Package, Industrial and Collateral Design; Self Promotion; Spatial, Outdoor, Print and Broadcast Design; Direct Mail, Public Service/Non-Profit/Educational; Craft, and Sustainability in Design. In addition, nine new sub-categories were introduced that included Billboards, Transit, Street Furniture and Animation

A complete list of Pencil winners and “Best of” honors can be found at In addition, One Show Design winners will be featured in the commemorative One Show Annual, which will be released later this year.

The 2012 One Show sponsors are Adobe, Facebook, GE, Google, Microsoft Advertising and Pictela. This year’s One Show media partners are Best Ads On TV, Bizcommunity, Campaign Brief, and Marketing Magazine Canada. Special thanks to Design Army for their 2012 One Show graphic design and to Mullen for creating the interactive "Kill for a Pencil" game, released as a prelude to the One Show.

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