Automobile Advertising of the Year Finalists Announced

The One Club

Dec 19, 2013

Ron Burgundy, Spock vs. Spock, Parkour Among Shortlisted

The One Club, producers of the prestigious One Show Awards, announced today the finalists for the 2014 One Show Automobile Advertising of the Year Award. In partnership with the North American International Auto Show ( in Detroit, The One Club has created a special award to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award.

This year's winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center in Detroit. The list of finalists, which features creative work from domestic and international agencies and automakers, are as follows:

Broadcast TV

  • Dodge “It Comes Standard” – Wieden+Kennedy/Portland
  • Honda “Hands” – Wieden+Kennedy/London
  • Honda “Illusions” – McGarryBowen/London
  • Daimler/Smart “Offroad” – BBDO Germany/Duesseldorf
  • Land Rover “Roam Free” – Young & Rubicam/New York

Online Videos

  • Audi “The Challenge” – PMK*BNC/New York and Audi of America
  • Honda “Sound of Honda/Ayrton Senna 1989” – Dentsu/Tokyo
  • Honda “Project Drive-in” – RPA/Santa Monica


  • BMW “Eli’s BMW” – kbs+/New York
  • Hyundai “Driveway Decision Maker” – Innocean USA/Huntington Beach
  • Fiat “Abarth 500 Zero Followers” – Leo Burnett/Duesseldorf

Experiential Advertising

  • Toyota “Tundra Endeavor Campaign” – Saatchi & Saatchi/Los Angeles
  • Toyota “Camry Thrill Ride Experience” – Saatchi & Saatchi/Los Angeles
  • BMW “Window Into the Near Future” – kbs+/New York


  • Kia “Panoramic Sunroof – Cat” – David&Goliath/Los Angeles
  • Fiat “Letters” – Leo Burnett Tailor Made/Sao Paulo
  • Volkswagen “Child” – Grabarz & Partner/Hamburg

Visit for more information on the Automobile Advertising of the Year Award. Email to request images of the print/outdoor finalists.

Share To

Follow Us