Fictitious Character “Brandon Dentertainment” to Host One Show Entertainment
One Show Entertainment
Jun 11, 2013
Character was Created by Funny Or Die’s Gifted Youth
The One Club, producers of the prestigious One Show Awards, and Gifted Youth (www.giftedyouth.com), the commercial production company created by Funny Or Die, announced today that “Brandon Dentertainment,” a fabricated character, will host the 5th Annual One Show Entertainment, an awards show celebrating the year’s best in branded entertainment.
Gifted Youth, known for production work such as Pepsi MAX’s Jeff Gordon “Test Drive” video with TBWA/Chiat/Day, and creative work such as the Will Ferrell/Funny Or Die campaign for Old Milwaukee Beer, created the character “Brandon Dentertainment” exclusively for One Show Entertainment. Attired in bedazzled lapels and Miami Vice pastels, “Brandon Dentertainment” is a self-proclaimed millionaire, chinchilla owner and founder of the patent-pending Brandon Dentertainment System.
“The One Club challenged us to come up with something new and unique,” said Chris Bruss, President of Gifted Youth and Vice President of Branded Entertainment at Funny or Die. “Cartoons and fake characters have made appearances at awards shows before, but as far as we can tell, this is the first time a made-up character has hosted an awards show.”
One Show Entertainment’s theme is centered on Brandon Dentertainment; from marketing collateral, including a Web page (www.oneclub.org/bds), Web banner, e-blasts, postcards and a call-to-entry video; and show production elements, including interstitials, cardboard cutouts, business cards, buttons and Brandon Dentertainment himself.
“We wanted the show to be a representation of branded entertainment and that’s exactly what Gifted Youth accomplished with Brandon Dentertainment,” said Michael Nadeau, Managing Director of The One Club West. “We branded the show with an idea that is inherently funny and with content that can stand alone.”
One Show Entertainment will take place at Deutsch LA on Thursday, June 13.