One Show Entertainment Announces 2013 Winners

This year’s winners used branded entertainment for good

The One Club announced today the winners for the 5thth Annual One Show Entertainment Awards, the most prestigious worldwide competition celebrating the year's best in branded entertainment. There were 89 winners from 65 agencies and 15 countries who emerged from a competitive pool of just under a thousand submissions.

Leo Burnett New York secured highest honors by winning Best of Show for its work, “New York Writes Itself,” for the Village Voice. Gold Pencil winners included “Real Beauty Sketches” for Dove by Ogilvy, “The Beauty Inside, Episode 1” for Intel & Toshiba by Pereira & O’Dell, “Hashtag Killer Case Study” for Water is Life by DDB New York and “Stadium UK” for BBC Sport by RKCR Y&R.

“We saw a lot of compelling work whose aim was to uplift their audiences,” said Michael Nadeau, Managing Director of The One Club West. “Branded entertainment across different media aspired to change perceptions, ranging from how we treat each other and general outlook on life. This year’s winners demonstrated that branded entertainment could simultaneously make a positive brand impression while making a difference.”

Overall, there were 19 Gold Pencil Winners, 27 Silver Pencil Winners, 17 Bronze Pencil winners and 26 Merit winners who were honored at Deutsch LA in Los Angeles on June 13. The complete list of the One Show Entertainment winners can be found here: OSE Winners