The One Show Announces 2016 Winners (Wednesday)

The One Show

May 11, 2016

The One Club announced today the winners for the 43rd Annual One Show Awards in print & outdoor, design, direct, branded entertainment, responsive environments and public relations. Hosted by actor and comedian Michael Ian Black, The One Show awarded Gold, Silver and Bronze Pencils at Gotham Hall in New York City.

There were 282 Pencils awarded – 76 Gold, 95 Silver and 111 Bronze – to winners from 27 countries. Six Best in Discipline winners were also announced.

"Not only was Best in Discipline the top piece of work in an entire discipline, it was also up for contention for Best of Show,” said Kevin Swanepoel, CEO of The One Club. "This year, The One Show received more than 20,000 entries. Only 14 of them won Best in Discipline, representing the elite work at The One Show.”

The following were the Best in Discipline winners from Wednesday night:

Print & Outdoor: “Survival Billboard” for Microsoft by McCann / m:united / London.

Design: “Nameless Paints” for Kokuyo by Dentsu / Tokyo

Direct: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris.

Branded Entertainment: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York.

Responsive Environments: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles.

Public Relations: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore.

The complete list of winners can be found here:

One Show winners in film, interactive, cross-platform, IP, social media, mobile, UX/UI and radio will be announced on Friday, along with special awards, including Best of Show, Penta Pencil, Agency of the Year, Network of the Year, Client of the Year, Creative Holding Company of the Year and Green Pencil.

Friday’s ceremony will take place at Cipriani Wall Street.

Visit on Friday, May 13 to view the complete rankings.
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