The One Show Announces Finalists in Film, Print & Outdoor, Direct and Cross-Platform

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Apr 05, 2017

The One Show, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications, announced today finalists in Film, Print & Outdoor, Direct and Cross-Platform disciplines. There were 571 finalists from 38 countries, selected from 21,844 entries.

“Field Trip to Mars” by McCann/New York and Framestore/New York for Lockheed Martin and “Loving the Night” by TBWA/Bangkok for McDonald’s led the way in the first round with nine finalists apiece.

“Crushed” by The Martin Agency for Geico, “Endless Possibilities” by almapBBDO/São Paulo for Getty Images and “Give the Rainbow” by adam&eveDDB, Mediacom, cain&abel and Stanley’s King Henry, all in London, for Mars-Skittles tied with eight finalists.

The U.S. had the most finalists, followed by the U.K. (36), Australia (32), Brazil (31) and Canada (28).

This year also saw the introduction of vertical markets.  CPG (36) registered the most finalists, followed by Automotive (34) and Financial (31).

The first round of finalists comprises some of the largest disciplines of The One Show. See links to finalists below: 




Print & Outdoor:

The One Show will take place at Cipriani Wall Street on May 10 and May 12 during Creative Week, the preeminent festival celebrating the intersection of advertising, design and the arts. The ADC Annual Awards will take place on Monday, May 8. 

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