Right The Ratio Speaker

Shannon Moorman

Vice President, Global Creative Talent

Shannon Moorman has become a global thought leader for talent management in the advertising industry. Her career began as a Recruiter and HR consultant for ​high-tech ​startups, and in 2003, she took on the advertising industry. She established Aquent New York’s digital talent capabilities before joining R/GA in 2005 as the Recruitment Manager. Later, as Global Director of Recruitment at R/GA, she helped design a new model for the shop’s recruitment and resource management teams and assumed leadership over global recruiting efforts across 13 offices worldwide. After serving on R/GA’s global leadership team for five years, earning the agency numerous accolades for efforts in diversity and inclusion, she returned to Texas to open R/GA’s Austin office.

In 2014, Shannon joined Austin-based GSD&M to lead the agency’s talent initiatives where she was instrumental in architecting the agency’s new model as it pertains to the disruption of the advertising industry and how that informs talent strategy/talent recruitment. She helped concept and implement a unique talent system the agency calls “Periodic Table” that combines a comprehensive talent survey with a back-end algorithm creating optimum team assignments and talent gaps. She then successfully helped drive the D&I efforts of the agency by increasing the gender and racial representation across the Creative Department by 45% over a 12 month period through strategic partnerships and targeted recruitment campaigns and was responsible for recruiting key executives who have played a large part in transforming GSD&M’s business.

Shannon currently serves on the boards for the Austin Chamber of Commerce and the Creative Circus advertising school. When she’s not leading the conversation for industry change and identifying and recruiting talent, you can find her boating on Austin’s lakes, hitting the ski lifts, or exploring new cities with her family.

Right The Ratio Summit

The advertising industry has a gender bias problem, and although there are countless women and allies working tirelessly to make a difference, if things don't move and evolve at the top, institutional change remains a long way away.

The One Club For Creativity’s Right The Ratio is a two-day summit aimed squarely at agency influencers, those with the authority within their walls to advance workplace equality and foster a more gender-balanced environment. Its mission is to share ideas, insights, and solutions that can then be acted upon, from the corner office all the way to the intern pool. With sessions led by highly respected business leaders, Right The Ratio aims to help you make the necessary adjustments and about-faces that will lead to a better workplace.

When: January 23-24, 2020

Where: Convene - 605 3rd Avenue, New York, NY


The Right The Ratio Summit registration fee is $899 USD for members, and $999 for non-members, which includes all presentations and discussions, a welcome breakfast, networking lunches, and a cocktail reception.

Prospective attendees must register and be pre-screened before being allowed to purchase tickets.

No live streaming, No recordings, No press, No pitches, No tweets, snaps, grams or posts.

Why Should You Attend?

Right The Ratio was created out of the need to promote more women into leadership roles, fight unconscious bias and shatter the glass ceiling on equal opportunities for women and men.

Apply to Attend

Who Should Attend?

Agency creatives and executives who are in a position to set actionable goals for their companies’ structure. In an industry where they make up the majority of leadership roles, male-identifying individuals are especially encouraged to register.

Apply to Attend

What Is The Format?

No live streaming, No recordings, No press, No pitches, No tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry. The number of attendees is limited to ensure two-way conversations.

Apply to Attend



Lionel Carreon

Director, Talent Acquisition

Keith Cartwright


Wendy Clark

DDB Worldwide

Lisa Clunie

Co-Founder, CEO
Joan Creative

Susan Credle

Global CCO
FCB Global

Sara Guizzo

SVP, Talent Acquisition
Wunderman Thompson NA

Kate Jeffers

Partner, Chief Operating Officer
Venables Bell & Partners

Margaret Johnson

CCO, Partner
Goodby, Silverstein, & Partners

Janet Kestin

Co-Founder, Partner

James Kinney

VP, People
Giant Spoon

Tommy Means

Founder & CCO

Shannon Moorman

Vice President, Global Creative Talent

Carter Murray

FCB Global

Jaime Robinson

Co-Founder, CCO
Joan Creative

Derek Robson

Goodby Silverstein & Partners

Bozoma Saint John


Monique Sample

Director of Talent Management
Wunderman Thompson New York

Kelly Schoeffel

Executive Strategy Director, Partner

Rob Schwartz

TBWA\Chiat\Day New York

Kevin Swanepoel

Chief Executive Officer
The One Club For Creativity

Paul Venables

Founder, Chairman
Venables Bell & Partners

Ari Weiss



Day 1


9:15 - 10:00am

Breakfast & Registration

10:00 - 10:10am

Opening & Introduction
Kevin Swanepoel, CEO, The One Club for Creativity

10:10 am - 10:55 am

Session To Be Announced Soon
Susan Credle, Global CCO, FCB Global
Carter Murray, CEO, FCB Global

11:00 am - 11:45 am

Confessions of A Manbassasor:
Some Things I've Learned About How To Be A Man In A Woman’s World

Rob Schwartz, CEO, TBWA\Chiat\Day New York
James Brown once sang, “This is a Man’s World.” That was 1969. Oh, how times have changed. In 2019, it’s becoming a woman’s world. And it’s not easy for a dude to navigate. But fear not. Because for the last 25-plus years Rob learned a lot from the amazing women he's worked with. And in this intimate chat, Rob will share that knowledge. Who knows, it just might help us all get to a better, more equal world.

11:50 am - 12:35 pm

Session To Be Announced Soon
Ari Weiss, CCO, DDB Worldwide
Wendy Clark, CEO, DDB Worldwide

12:40 - 1:25 pm


1:30 - 2:15 pm

Four Clowns, A Net and Other Mentoring Magic Tricks
Janet Kestin, Co-Founder, SWIM
Mentoring is a major time suck. Only women should mentor women. Women need a single full--service mentor. Women are under-mentored. Women are over-mentored. The myths around mentoring are abundant, and happily, wrong. Former Ogilvy Toronto CCO and Swim co-founder, Janet Kestin, will share ways to build this practice into your agency---for women to grow and advance, and your company to get benefits like lower turnover, better performance, a richer pipeline, and good odds of landing on the Best Companies to Work For list.

2:20 - 3:05 pm

Session To Be Announced Soon
Keith Cartwright, Executive Creative Director, SATURDAY MORNING
Kelly Schoeffel, Executive Strategy Director, Partner, 72andSunny

3:10 - 3:55 pm

10 Steps to Building a Culture Where Diversity, Creativity and Individuality Thrive
Paul Venables, Founder, Chairman, Venables Bell & Partners
Kate Jeffers, Managing Director, Venables Bell & Partners
We all recognize the value that having a diverse culture brings to our agencies and our work. And yet, there are real challenges related to building and sustaining a truly diverse team. How do we create inclusive agency teams and broaden the industry talent pool to reflect today’s society? It's not by obsessing over numbers and percentage quotas. The key is to create a culture and environment where exceptional, unique and diverse talent want to be and grow. Hear from VB&P Founder/Chairman Paul Venables and Partner/COO Kate Jeffers, on the 10 steps we can all take to build a culture where diversity and individuality thrive.

4:00 - 4:45 pm

Session To Be Announced Soon
Bozoma Saint John, CMO, Endeavor

5:00 - 6:00pm

Networking & Cocktails

Day 2


9:15 - 10:00am

Breakfast & Networking

10:00 - 10:30am

An Un-Conference style reflection on the previous day where attendees can expand, ask further questions or expand on discussions from Day 1

10:30 am - 11:15 am

Session To Be Announced Soon
Monique Sample, Director of Talent Management, Wunderman Thompson New York
Sara Guizzo, SVP, Talent Acquisition, Wunderman Thompson NA

11:20 am - 12:05 pm

Everything I Know About Gender Equity I Learned From a 70’s Sitcom
Tommy Means, Founder and CCO, Mekanism
The 1970’s was an explosive era for feminism and gender equality in American pop culture. Before there was an Internet, prime-time television emerged as a powerful medium to show the transfer of power to women from traditional nuclear family roles. As the son of two working entrepreneurs, Mekanism founder and chief creative officer Tommy Means was left alone in front of a TV after school for hours with sit-com heroines. In this provocative, funny, and participatory conversation, Tommy reveals how strong, funny women like Lucille Ball, Mary Tyler Moore, Alice and Major Margaret Houlihan can inform and influence how to navigate the transfer of gender power at creative companies.

12:10 pm - 12:55 pm

Taking Meaningful Strides to Create a Truly Diverse Culture
Jaime Robinson, Co-Founder, CCO, Joan Creative
Lisa Clunie, Co-Founder, CEO, Joan Creative
Advertising is an industry rooted in culture and authentic storytelling, which is why it's vital for agency leaders to embrace a diverse workforce. As a female-owned and led agency, diversity and inclusion are deeply rooted in JOAN's foundation. Hear how co-founders Lisa Clunie and Jaime Robinson are taking meaningful actions to bring brilliant thinkers from all walks of life into the industry through its diversity foundation and paid fellowship program. They'll share their insights on how to retain and nourish talent, and how building a truly diverse team can bolster creative output and ultimately lead your agency to success.

12:55 pm - 1:45 pm


1:50 pm - 2:35 pm

Session To Be Announced Soon
James Kinney, Director of People, Giant Spoon

2:40 pm - 3:25 pm

The Economics of Equality
Margaret Johnson, CCO & Partner, Goodby Silverstein & Partners
Derek Robson, President, Goodby Silverstein & Partners
A curious thing happens when your agency decides to make the gender ratio of its leadership 50/50. For the first year, men feel less empowered. Yet within a year, that uncertainty is replaced by overwhelmingly reassuring data about profitability, new business and retention. Derek Robson and Margaret Johnson will bring learnings from Goodby Silverstein & Partners’ own journey from 2016 to present.

3:30 pm - 4:15 pm

Session To Be Announced Soon
Shannon Moorman, Vice President, Global Creative Talent, WPP
Lionel Carreon, Global Director, Creative Recruiting, R/GA

4:15 pm - 4:30 pm

Closing Remarks and Action Moving Forward
Kevin Swanepoel, CEO, The One Club for Creativity