The One Show 2021

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


The 2021 One Show


NEW THIS YEAR FOR 2021


Fusion Pencil

With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the new Fusion Pencil will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both “behind the scenes” and in the creative work. Learn More


New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined.


New Disciplines

The One Show introduced two new disciplines this year.
Music & Sound Craft
In-House


Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More




ELIGIBILITY & DEADLINES

All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

ELIGIBILITY DATES:
January 1, 2020 – March 26, 2021

CREATIVE EFFECTIVENESS DATES:
January 1, 2019 – March 26, 2021

SDG PENCIL DATES:
January 1, 2017 – March 26, 2021

PENTA PENCIL DATES:
January 1, 2011 – March 26, 2021*


*At least one of the Penta campaigns included must have launched between January 1, 2020 – March 26, 2021.




2021 Jury

Jessica Apellaniz
Serafima Gurova
Johan Vakidis
Giorgia Lupi



2021 WINNERS

Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Creative Effectiveness / Consumer / Brand
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
The OREO Doomsday Vault Agency: OREO + 360i / New York + the community / Miami Client: Mondelēz International, Inc. Category: Social Channel / Multi-Platform





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