The One Show 2020 Winners Announcement


The One Show is the most prestigious advertising, design and digital marketing award show in the world. And while the global COVID-19 pandemic forced us to sideline our physical award ceremony this year, it couldn't stop the awards themselves or our incredibly dedicated jury. That's why we are thrilled to reveal The One Show 2020, presented online over two days.

WEDNESDAY, JUNE 17, 12:00 PM EDT: The Gold, Silver, and Bronze Pencil winners across all disciplines will be unveiled on our brand new showcase platform.

THURSDAY, JUNE 18, 12:00 PM EDT: Broadcasting across The One Club For Creativity's YouTube and social media channels, the Special Awards — including the Best of Disciplines, "Of the Year" honors and the Best of Show — will be announced in a musical number by Broadway favorites Freestyle Love Supreme.


The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Show 2020


Marie-Elaine Benoit
Steve Jackson
Scott Thibeault
Lili Jiang


We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Save our Species Agency: BETC / Paris Client: Lacoste Category: Non-traditional & Guerrilla Marketing
Welcome Home Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single

Follow Us