The One Show 2022

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


The 2021 One Show


WHAT WAS NEW FOR 2022


Introduced the Gaming Discipline

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community.
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Separation of Pharma and Health & Wellness

These two unique and growing disciplines are now separated to allow for an expanded list of categories and a larger group of specialists on each dedicated jury.
Learn More About Health & Wellness and Pharma


Changes to Interactive, Mobile, and Digital Craft

To reflect the way these trailblazing sectors are continuing to grow and overlap, Interactive & Online and Mobile are now one merged discipline and Digital Craft is now Interactive & Mobile Craft.
Learn More About Interactive, Online & Mobile and Interactive & Mobile Craft


Brand Partnership Categories

Many disciplines now have a Brand Partnerships category, in recognition of our increasingly collaborative industry.
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2022 WINNERS

The Beer Cap Project. Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Products
The Anticorruption Hackathon Agency: WMC Grey / Prague + Grey / Europe Client: Znamkamarada Category: Single Country or Region / Non-Profit / Charity
The Travis Scott Meal Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Single Country or Region / Consumer / Brand
Certified Story Time- Super Fresh Granny Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing





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