The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.



Category Highlights for 2023


Physical Submissions

The One Show is accepting physical entry materials for select categories in the Design discipline.
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Cultural Driver

The Cultural Driver discipline has expanded. There are now two separate categories for work that has made a positive impact on culture—one which recognizes important trends in popular culture and one which recognizes impact on multicultural markets within a cultural mainstream.
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Brand Partnerships

Brand Partnership categories have expanded to more disciplines, recognizing work in which two or more brands join forces to communicate a common message, in recognition of our increasingly collaborative industry.
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Gaming

In its second year, the Gaming discipline recognizes work that embraces the unique medium of gaming and the efforts brands are making to integrate into and enhance the gaming experience.
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2022 WINNERS

It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
The Match of Ages Agency: We Believers / New York Client: Corona Category: Editing / Single
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional Items / Physical Products
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Radio & Audio





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