The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Show will culminate on Friday, May 15 with a star-studded, gala awards evening in New York City. Join us and be a part of the next generation of legendary creatives. Change your destiny, enter now.

The One Show 2020


Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of Cleofe, an actual Peruvian shaman, in the entertaining new integrated campaign to promote The One Show 2020 call for entries.

Ever since the Call for Entries opened up, Cleofe has been blessing the submissions, giving them an extra bit of luck before they move onto the judges. Check out the highlights of the Shaman at work.

Enter Now. Change Your Destinty.

To read more about the campaign, click here.

This year we're announcing several changes to The One Show, which include:

SDG Pencil

This year we're introducing the Sustainable Development Pencil to support the 17 SDG Goals created by the United Nations in 2015. The new award will recognize teams who choose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all.

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline.

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have.

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME.


The 2020 One Show features 19 different disciplines and 4 special awards, all judged separately. From Branded Entertainment to Direct to Health, Wellness & Pharma, each discipline has its own jury of top specialists.

This year we're also introducing a tiered fee structure which benefits those who enter by the regular deadline of January 31, 2020. For more details, please click the links below.


All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

January 1, 2019 – February 28, 2020

January 1, 2018 – February 28, 2020

January 1, 2016 – February 28, 2020

January 1, 2015 – February 28, 2020*

*At least one of the campaigns included must have launched between January 1, 2019 – February 28, 2020.


This deadline period is closed. First Extended Deadline is February 14th.

This deadline period is closed. First Extended Deadline is February 14th.

*Please note that each entry completed in the system between February 1-14 will incur a $75 USD late fee, regardless of entry creation date. All physical media (print, collateral, 3D, etc) must reach The One Club office by February 14, 2020.

*Please note that each entry completed in the system after February 14 will incur a $125 USD late fee, regardless of entry creation date.

All offline payments must reach The One Club within 15 business days of the invoice date.


Jennifer Hu
Patola Figueroa
Bianca Guimaraes
Eric Silver


The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
The Seven Worlds Agency: MPC / London + DDB / Paris + RSA / London Client: Hennessy Category: Craft - Visual Effects / Single
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Use of Digital Technology
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Environmental / Out of Home - Single

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