Brands, Advertising And Social Justice

By Jonathan Jirjis on Aug 09, 2018

When is it appropriate for the ad industry and the brands it serves to take on social justice issues? What happens when brands do it well — and more importantly, when they do it wrong? BBDO New York's JD Michaels; Egami's Teneshia Warner; Keith Cartwright of 72andSunny; and John Clinton of Edelman debate balancing cultural sensitivities with business objectives, and to turn things around if you take a cultural misstep.