CREATIVE SUMMIT

How do agencies and brands create culture? The Creative Summit invites you to hear, share, and learn from some of the top industry tastemakers that are setting trends and shaping everything from internal culture to pop culture. Through keynotes, panel discussions, and workshops, you'll find out firsthand how brands and agencies can tackle the challenge of staying ahead of culture in the digital world.

Geared toward agency creatives and designers, the third annual Creative Summit will include speaking sessions from top brand executives and in-house agency creatives, all centered on the theme of "How to Create Culture." In addition to providing insight into the creative aspects of culture, these conversations will shed light on gender equality, inclusion and diversity, and other relevant industry issues.

This year's Creative Summit will run alongside a separate Design Workshop led by award-winning designers, illustrators, and filmmakers.

 

Venue

Convene
237 Park Ave
(entrance on 45th btwn Park and Lexington)
New York, NY 10017

SPEAKERS

Justine Armour

ECD
72andSunny

Nikki Baker

ECD, Fallon NY

Hillary Black

Joint-CEO
Kay & Black Talent Management

Keith Cartwright

ECD
72 and Sunny

Kristen Cavallo

CEO
Martin Agency

John Clinton

North American Head of Creative and Content, Edelman

Jarrett Cobbs

VP of Strategy, Team Epiphany

Gemma Craven

SVP, Head of Social & Mobile
McCann

Pablo Delcan

Designer, Delcan & Co.

Perry Fair

Head of Partnerships, Red Bull Media House

Cameron Farrelly

Chief Creative Officer, Virtue

Susan Fowler Credle

Global CCO
FCB, New York

Erica Henry

Director for Southeast Region, CNN

Piper Hickman

Group Creative Director, 360i

Andrew Holton

US Lead, Creative Strategy
Pinterest

Jackie Jantos

VP, Brand and Creative, Spotify

Pete Johnson

Executive Creative Director
Nickelodeon Creative Advertising

Sophie Kelly

SVP of North American Whiskeys and Tequila Portfolio, Diageo

Angus Kneale

CCO
The Mill

Josee Larocque

SVP of Operations, Burton Snowboard

Maury Loeb

Partner and Editor, PS260

Andrew Marantz

Staff Writer, The New Yorker

MJ McCallum

VP/ECD, Muse

JD Michaels

EVP Director of Creative Engineering, Director of Diversity
BBDO New York

Grant Munro

General Manager, Shutterstock Custom
Shutterstock

Laddie Peterson

Creative Director
Wieden+Kennedy New York

Momo Pixel

Art Director, Wieden + Kennedy

Damaso Reyes

Director of Partnerships, News Literacy Project

Danny Robinson

SVP, Group Creative Director, The Martin Agency

Trish Schmitt

Freelance Creative Director

Amee Shah

ECD
Droga5 New York

Gabriel Shalom

Creative Director

I-Hsien Sherwood

Associate Creativity Editor
Ad Age

Michael Shirley

SVP, Creative Director, Energy BBDO

Santino "Tino" Sladavic

Sr Executive Producer, Los York

Lisa Smith

VP, Brand Design
Chobani

Andrew Speyer

Marketing Director for the Americas
Airbnb

Kash Sree

ECD, gyro

Kwame Taylor-Hayford

Managing Director
Chobani

Amber Vittoria

Illustrator

Teneshia Warner

Founder, CEO and CCO, Egami

Heather Wright

Executive Producer & Head of Partner Content
Aardman Animations

Zipeng Zhu

Creative Director, Dazzle


2018 SCHEDULE

9:00 - 9:45am

Breakfast & Registration

10:00am - 10:30am

Keynote
Sophie Kelly
SVP of North American Whiskeys and Tequila Portfolio, Diageo  

10:45am - 11:25am

Room A
Baptized, Boards & Bull
Kristen Cavallo, Danny Robinson, Josee Larocque, Perry Fair
The Martin Agency
 
Room B
If I Tell you, I'll have to Kill You
Cameron Farrelly
Virtue
 
Room C



 

11:40am - 12:20pm

Room A
Culture and the New Storytelling
Maury Loeb, Angus Kneale, Heather Wright, Tino Sladavic
PS260, The Mill, Aardman, Los York
 
Room B
Scaling Branded Visual Content
Grant Munro
Shutterstock
 
Room C
Forever Young: How to Fight Ageism in Advertising
Hillary Black, Kash Sree, Piper Hickman, Trish Schmitt
Kay & Black, Gyro, 360i, Freelance

12:30 - 1:30 pm

Lunch

1:30 - 2:10 pm

Room A
The Power of Creating Your Tribe: The Industry's Leading Female Creatives on the Role of Community & Allyship in Career Journeys
Amee Shah, Justine Armour, Laddie Peterson, I-Hsien Sherwood
Droga5, 72andSunny, Wieden+Kennedy, Ad Age
Room B
Culture Takes Time
Pete Johnson, Juan Carlos Gutierrez, Jared Elliott
Nickelodeon Creative Advertising
Room C
Brands, Advertising, and Social Justice
Teneshia Warner, John Clinton, Jd Michaels, Keith Cartwright
Egami Consulting, Edelman, BBDO, 72andSunny

2:25 - 3:05 pm

Room A
Project Meddle: How the Advertising, Tech, and Media Communities Enabled Russian Election Meddling
Anonymous, Gemma Craven, Damaso Reyes, Susan Credle, Andrew Marantz
Project Meddle, McCann, News Literacy Project, FCB, The New Yorker
 
Room B
A Pocket Full of Possibilities
Andy Holton, Michael Shirley, Nikki Baker
Pinterest, EnergyBBDO, Fallon


 
Room C
Building a Creative "Culture" at Chobani
Kwame Taylor-Hayford, Lisa Smith
Chobani

3:20 - 4:00 pm

Room A
Hijacking the Super Bowl
Paul Bichler, Vedran Miletic
Saatchi & Saatchi, Procter & Gamble

 
Room B
Community, Marketing and Airbnb
Andrew Speyer
AirBnb

 
Room C
Culture Appropriation & Re-appropriation
Jarrett Cobbs, MJ McCallum, Momo Pixel, Erica Henry
Team Epiphany, Muse Communications, Wieden+Kennedy, CNN
 

4:15 - 4:45 pm

Keynote
Jackie Jantos
VP, Brand and Creative - Spotify

5:00 - 6:00 pm

Networking Cocktail Reception

DESIGN WORKSHOP

What's a Creative Summit without a little creativity? Please join us in the Creative Summit Library for engaging, hands-on workshops led by Young Guns-winning designers, illustrators and filmmakers. These sessions are for all levels of professionals, and will get you out of your shell and rediscovering your inner artist — and really, isn't that the reason why we got into this crazy industry to begin with?

10:00 - 11:15 am


Amber Vittoria
"How To Under-Analyze"
Ever start to strive for an unrealistic 'perfection' within a project and need to break out of your funk? NYC-based illustrator and Young Guns 15 winner Amber Vittoria feels you. During this workshop, she will take you through her favorite exercises on how to break out of said mindset, embrace the unknown while creating, and enjoy the process. From creating group illustrations to practicing self-portraiture, this workshop will help you enjoy the the unexpected while working on projects.

 

11:30 - 12:45 pm


Zipeng Zhu
"On The Grid"
Love colors? Love shapes? Love things to be bright and exciting but also organized and balanced? Acclaimed designer, Young Guns 13 winner and Dazzle Queen Zipeng Zhu is going to teach you all his tricks on how to bring razzle dazzle to your patterns using just paper.

 

12:45 - 1:30 pm

Lunch

1:30 - 2:40 pm


Gabriel Shalom
"Schmoozing Like A Creative"
Traditional networking is broken. We can do better than asking “so what do you do?” to random strangers with cocktails in their hands. This hands-on workshop, led by artist, director, composer and Young Guns 12 winner Gabriel Shalom, will introduce two simple networking techniques, field-tested in the wilds of the anarchic Berlin creative scene, which result in deeper conversations and more meaningful connections.
 

2:50 - 4:00 pm


Pablo Delcan
A brief introduction to a graphic designer's process. Using simple collage techniques we'll explore how to combine typography, illustration and photography to create distinct images.
 

 

 

 

 

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