Paolo is the Groupe’s Chief Creative Officer of Publicis Groupe Vietam looking after 4 communication brands Leo Burnett, Publicis, Saatchi and Saatchi and MSL. His evolving nature was instrumental to making Leo Burnett the fastest growing agency in the market in which he helped win four straight Creative Agency of the Year and Digital Agency of the Year recognitions, as well as 7 Best in Show awards for Mobile Marketing. Over a career spanning 21 years, his works have been recognized at New York Festivals, LIA, Clio, Spikes, Cannes, ADC, D&AD, The One Show, Communication Arts and MMA for some of the biggest brands including Samsung, Heineken, McDonalds, Nescafe, Mondelez, Dutch Lady, and Unilever. Now creatively leading the Groupe, Paolo hopes his passion for unconventional forms of communications and radical collaboration will be reflected in the Groupe’s energy to win in the platform world.