The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Santa
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Ingegerd Råman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Kerhonkson
Agency: Think Tank 3 / New York
Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Carrot
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Free, Trap, Turtle
Agency: AgênciaClick / São Paulo
Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Campaign
Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Altoids.com
Agency: WDDG / New York
Client: Kraft Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Photos
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Terminator 3: Rise of the Machines Web Site
Agency: Genex / Los Angeles
Client: C2 Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Engineered for Women
Agency: HYRO Communications / Sydney
Client: Nike Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Peter Pan
Agency: Zapping / Madrid
Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Cut Me
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners