Sotaro graduated from the Faculty of Engineering at the University of Tokyo, after spending his undergraduate years developing web services for businesses as a programmer.   But he joined Dentsu in 2004 as a copywriter. Employing both his high digital literacy based on his experience as a programmer, and strong storytelling skills built from working on traditional advertising as a copywriter, Sotaro works on a wide range of projects such as collaborative technology development with companies, incubation of venture companies, digital service development, concept planning of commercial facilities, producing entertainment events…besides traditional advertising.   He was a core member of the Sound of Honda/Ayrton Senna 1989 project, and is the winner of numerous international awards including the Titanium Grand Prix at Cannes Lions and a Black Pencil at D&AD.