Portfolio
The Walking Dead / Hyundai
Submitted By Greg Braun
Description
The Walking Dead.
A partnership with creator Robert Kirkman, and the most-watched cable TV show of all-time, The Walking Dead. The original campaign pushed the limits of branded content integration. By creating an authentic voice, we connected with an ultra-discerning Gen Y audience. The result was a zombified multi-media campaign that resulted in a 150% increase in web traffic to Hyundai.com, a 71% increase in Hyundai Facebook activity, and the #1 Automotive Lifestyle App on iTunes. The campaign won two One Show Pencils, a Gold Clio, a Silver Effie, the Webby award, the AICP Next award, the Mixx Award, the Hollywood A-list Award, the Cresta Award, three National Addys, Best in Show at the IAC Internet Advertising Competition, and Best in Show at the Digiday Mobi Awards.
The Walking Dead
https://vimeo.com/136778698...
Client
Hyundai
Agency
INNOCEAN USA
Media
Integrated Branding
Market
United States
Credits
Creative Director
Greg Braun - Executive Creative Director
Views
632
Other Work
