The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Young & Rubicam / San Francisco Client: Toronto Ford/Lincoln-Mercury Dealers Category: Television / Television Consumer Over :30 Campaign
Agency: Chiat/Day / London Client: Hutchison Category: Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Radio / Consumer Radio: Single
Agency: Dally Advertising / Fort Worth Client: Fort Worth, Star-Telegram Category: Radio / Consumer Radio: Single
Agency: Earle Palmer Brown / Norfolk Client: Virginia Lottery Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Radio / Consumer Radio: Single
Agency: Franklin Stoorza / San Diego Client: Tijuana Tourism Category: Radio / Consumer Radio: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Round Table Franchise Corporation Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Larsen Colby / Los Angeles Client: Center Theatre Group Category: Radio / Consumer Radio: Single
Agency: Mad Dogs & Englishmen / New York Client: Zebra Books Category: Radio / Consumer Radio: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Radio / Consumer Radio: Single
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Town Category: Radio / Consumer Radio: Single
Agency: Young & Rubicam / London Client: Courage-Beamish Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Lindsay Museum Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Client: Jerry Pope Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: The Campaign Palace / Melbourne Client: Australian Consolidated Press Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Minnesota State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / Venice, CA Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Malt-O-Meal Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: United Recovery Center Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clemenger Adelaide / Eastwood, Australia Client: Lotteries Commission of South Australia Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: CME KHBB / London Client: Pentax Category: Consumer Television / Consumer Television :30/:25 Single
Agency: CME KHBB / Southfield, MI Client: Chrysler Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: D'Arcy Masius Benton & Bowles / St. Louis Client: Anheuser-Busch/Budweiser Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Richmond Client: Water Country USA Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Armor All Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Franklin Dallas / Toronto Client: Fisons Consumer Health Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Single

1993 Advertising Merit Award

Young & Rubicam / San Francisco

Toronto Ford/Lincoln-Mercury Dealers

Television / Television Consumer Over :30 Campaign

93505T

1993 Advertising Merit Award

Chiat/Day / London

Hutchison

Radio / Consumer Radio: Single

93475R

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Radio / Consumer Radio: Single

93476R

1993 Advertising Merit Award

Dally Advertising / Fort Worth

Fort Worth, Star-Telegram

Radio / Consumer Radio: Single

93477R

1993 Advertising Merit Award

Earle Palmer Brown / Norfolk

Virginia Lottery

Radio / Consumer Radio: Single

93478R

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Radio / Consumer Radio: Single

93479R

1993 Advertising Merit Award

Franklin Stoorza / San Diego

Tijuana Tourism

Radio / Consumer Radio: Single

93480R

1993 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Round Table Franchise Corporation

Radio / Consumer Radio: Single

93481R

1993 Advertising Merit Award

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

93482R

1993 Advertising Merit Award

Larsen Colby / Los Angeles

Center Theatre Group

Radio / Consumer Radio: Single

93483R

1993 Advertising Merit Award

Mad Dogs & Englishmen / New York

Zebra Books

Radio / Consumer Radio: Single

93484R

1993 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz

Radio / Consumer Radio: Single

93485R

1993 Advertising Merit Award

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93486R

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Town

Radio / Consumer Radio: Single

93487R

1993 Advertising Merit Award

Young & Rubicam / London

Courage-Beamish

Radio / Consumer Radio: Single

93488R

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :20 and Under: Campaign

93565T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Sega of America

Consumer Television / Consumer Television :20 and Under: Campaign

93566T

1993 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Lindsay Museum

Public Service/Political / Public Service/Political Television: Campaign

93474A

1993 Advertising Merit Award

Jerry Pope

Non-Broadcast / Non-Broadcast Out-of-Home

93574T

1993 Advertising Merit Award

The Campaign Palace / Melbourne

Australian Consolidated Press

Consumer Television / Consumer Television :30/:25 Single

93506T

1993 Advertising Merit Award

Carmichael Lynch / Minneapolis

Minnesota State Lottery

Consumer Television / Consumer Television :30/:25 Single

93507T

1993 Advertising Merit Award

Chiat/Day / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

93508T

1993 Advertising Merit Award

Chiat/Day / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

93509T

1993 Advertising Merit Award

Chiat/Day / Venice, CA

TV Guide

Consumer Television / Consumer Television :30/:25 Single

93510T

1993 Advertising Merit Award

Clarity Coverdale Rueff / Minneapolis

Malt-O-Meal

Consumer Television / Consumer Television :30/:25 Single

93511T

1993 Advertising Merit Award

Clarity Coverdale Rueff / Minneapolis

United Recovery Center

Consumer Television / Consumer Television :30/:25 Single

93512T

1993 Advertising Merit Award

Clemenger Adelaide / Eastwood, Australia

Lotteries Commission of South Australia

Consumer Television / Consumer Television :30/:25 Single

93513T

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93514T

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93515T

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93516T

1993 Advertising Merit Award

CME KHBB / London

Pentax

Consumer Television / Consumer Television :30/:25 Single

93517T

1993 Advertising Merit Award

CME KHBB / Southfield, MI

Chrysler Corporation

Consumer Television / Consumer Television :30/:25 Single

93518T

1993 Advertising Merit Award

D'Arcy Masius Benton & Bowles / St. Louis

Anheuser-Busch/Budweiser

Consumer Television / Consumer Television :30/:25 Single

93519T

1993 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93520T

1993 Advertising Merit Award

Earle Palmer Brown / Richmond

Water Country USA

Consumer Television / Consumer Television :30/:25 Single

93521T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93522T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93523T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93524T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93525T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Single

93526T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Single

93527T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Single

93528T

1993 Advertising Merit Award

Follis DeVito Verdi / New York

Daffy's

Consumer Television / Consumer Television :30/:25 Single

93529T

1993 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Company

Consumer Television / Consumer Television :30/:25 Single

93530T

1993 Advertising Merit Award

Foote Cone & Belding / San Francisco

Armor All

Consumer Television / Consumer Television :30/:25 Single

93531T

1993 Advertising Merit Award

Franklin Dallas / Toronto

Fisons Consumer Health

Consumer Television / Consumer Television :30/:25 Single

93532T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Consumer Television :30/:25 Single

93533T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Single

93534T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

93535T

1993 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Television / Consumer Television :30/:25 Single

93536T

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