The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW Category: Mobile / Branded Content
NuPulse "The Wait is Finally Over."
Agency: Bailey Lauerman / Omaha
Client: Cargill Category: Trade / Full Page or Spread - Single
Pilot Camo Pen
Agency: BRIGHT RED\TBWA / Tallahassee
Client: Pilot Pen Category: Trade / Full Page or Spread - Single
Costa Rx Eye Chart
Agency: McGarrah Jessee / Austin
Client: Costa Sunglasses Category: Trade / Full Page or Spread - Single
Midorino Dental Clinic
Agency: 10 inc. / Tokyo
Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera
Agency: Alt Group / Auckland
Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo
Agency: Blok Design / Toronto
Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl
Agency: Blok Design / Toronto
Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign
Agency: Bold / Stockholm
Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival
Agency: ChiiiDesign / Macau
Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel
Agency: Here Design / London
Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do
Agency: Interbrand / New York
Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign
TRO Corporate Design
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: TRO Category: Brand Identity / Brand Identity - Campaign
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Brand Identity / Brand Identity - Campaign
A new identity for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Brand Identity - Campaign
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Agency: Linshaobin design / Shantou
Client: XINLIN TEAHOUSE Category: Brand Identity / Brand Identity - Campaign
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Brand Identity / Brand Identity - Campaign
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Brand Identity / Brand Identity - Campaign
Re brand Identity
Agency: Re / Sydney
Client: Re Identity Category: Brand Identity / Brand Identity - Campaign
Chartier createur d'harmonies
Agency: Sid Lee / Montreal
Client: Francois Chartier Category: Brand Identity / Brand Identity - Campaign
Avinor
Agency: Snohetta Design / Oslo / New York
Client: Avinor Category: Brand Identity / Brand Identity - Campaign
Provisions
Agency: The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client: Epic Distribution Category: Brand Identity / Brand Identity - Campaign
LinkedIn with Justin Racz
Agency: Justin Racz / Brooklyn
Client: Justin Racz Category: Banners & Interactive Advertising / Self-Promotion
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Self-Promotion
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Annual ID:
140939E
Award:
2014 Branded Entertainment Merit Award
Agency:
WCRS / London + Tool / Santa Monica + Mustard / London
Client:
BMW
Title:
BMW "Become Electric"
Category:
Mobile / Branded Content
Annual ID:
141246E
Award:
2014 Advertising Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Cargill
Title:
NuPulse "The Wait is Finally Over."
Category:
Trade / Full Page or Spread - Single
Annual ID:
140095A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Annual ID:
140114A
Award:
2014 Advertising Merit Award
Agency:
BRIGHT RED\TBWA / Tallahassee
Client:
Pilot Pen
Title:
Pilot Camo Pen
Category:
Trade / Full Page or Spread - Single
Annual ID:
140192A
Award:
2014 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Costa Sunglasses
Title:
Costa Rx Eye Chart
Category:
Trade / Full Page or Spread - Single
Annual ID:
140800A
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Midorino Dental Clinic
Title:
Midorino Dental Clinic
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140003D
Award:
2014 Design Merit Award
Agency:
Alt Group / Auckland
Client:
New Zealand Opera
Title:
New Zealand Opera
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140073D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Hoi Bo
Title:
Hoi Bo
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140173D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Vuhl
Title:
Vuhl
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140174D
Award:
2014 Design Merit Award
Agency:
Bold / Stockholm
Client:
The Shirt Factory
Title:
The Shirt Factory redesign
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140180D
Award:
2014 Design Merit Award
Agency:
ChiiiDesign / Macau
Client:
Instituto Cultural do Governo da R.A.E de Macau
Title:
24th Macao Arts Festival
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140206D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Great Northern Hotel
Title:
Great Northern Hotel
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140544D
Award:
2014 Design Merit Award
Agency:
Interbrand / New York
Client:
YP
Title:
The New Way To Do
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140580D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140628D
Award:
2014 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
TRO
Title:
TRO Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140638D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140730D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
A new identity for the Montréal Olympic Park
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140743D
Award:
2014 Design Merit Award
Agency:
Linshaobin design / Shantou
Client:
XINLIN TEAHOUSE
Title:
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140744D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140768D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141024D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Re Identity
Title:
Re brand Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141077D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Visualaz
Title:
Visualaz
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141078D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Francois Chartier
Title:
Chartier createur d'harmonies
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141135D
Award:
2014 Design Merit Award
Agency:
Snohetta Design / Oslo / New York
Client:
Avinor
Title:
Avinor
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141147D
Award:
2014 Design Merit Award
Agency:
The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client:
Epic Distribution
Title:
Provisions
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141215D
Award:
2014 Interactive Merit Award
Agency:
Justin Racz / Brooklyn
Client:
Justin Racz
Title:
LinkedIn with Justin Racz
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
140607N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
141096N
Award:
2014 Branded Entertainment Merit Award
Agency:
JWT / San Juan
Client:
Heineken
Title:
Longer Merry Christmas
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140619E
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140911E
Award:
2014 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Annual ID:
140134A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Annual ID:
140849A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Annual ID:
140211A
Award:
2014 Advertising Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Digital Direct Marketing / Mobile
Annual ID:
140288A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Annual ID:
140294A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Digital Direct Marketing / Mobile
Annual ID:
140988A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140467A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140550A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
AMIA
Title:
AMIA Booth
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140894A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141061A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141062A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
