The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Apple Computer Brazil
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98088A
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Jaguar Hong Kong
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98089A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98090A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98091A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98092A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Anheuser-Busch
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98093A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98094A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98095A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98096A
Award:
1998 Advertising Merit Award
Agency:
CDP / London
Client:
Honda
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98097A
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98098A
Award:
1998 Advertising Merit Award
Agency:
Delaney Fletcher Bozell / London
Client:
Chrysler
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98099A
Award:
1998 Advertising Merit Award
Agency:
Delaney Fletcher Bozell / London
Client:
Chrysler
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98100A
Award:
1998 Advertising Merit Award
Agency:
Doyle, Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98101A
Award:
1998 Advertising Merit Award
Agency:
Doyle, Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98102A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98103A
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors/Gothenburg
Client:
Volvo PB Sverige/Volvo V40
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98104A
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors/Gothenburg
Client:
Volvo PB Sverige/Volvo C70
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98105A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98106A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98107A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98108A
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Land Rover / Malaysia
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98109A
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Olympus
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98110A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
ESPNEWS
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98111A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98112A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Perdue Farms
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98113A
Award:
1998 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
New York Restaurant Group
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98114A
Award:
1998 Advertising Merit Award
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Illinois Power
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98115A
Award:
1998 Advertising Merit Award
Agency:
Moffatt/Rosenthal / Portland
Client:
Portland Brewing Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98116A
Award:
1998 Advertising Merit Award
Agency:
Moffatt/Rosenthal / Portland
Client:
Portland Brewing Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98117A
Award:
1998 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Reebok
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98118A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98119A
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Toastmasters
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98120A
Award:
1998 Advertising Merit Award
Agency:
Wray Ward Laseter / Charlotte
Client:
Gatson Health Care
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98121A
Award:
1998 Interactive Merit Award
Agency:
Euro RSCG Partnership
Client:
The Coca-Cola Company / South Pacific
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Annual ID:
98111N
Award:
1998 Interactive Merit Award
Agency:
Lowe Interactive
Client:
Mercedes-Benz of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Annual ID:
98112N
Award:
1998 Interactive Merit Award
Agency:
Revolv
Client:
BMW of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Annual ID:
98113N
Award:
1998 Interactive Merit Award
Agency:
Tumble Interactive Media
Client:
ABC
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Annual ID:
98114N
