The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Plasticine
Agency: Abbott Mead Vickers.BBDO / London
Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status
Agency: Result DDB / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma
Agency: Euro RSCG Corporate / Levallois
Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy
Agency: Forsman & Bodenfors / Göthenburg
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa
Agency: Lowe / London
Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above
Agency: Pearson Miller / New York
Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf
Agency: Leo Burnett / Oslo
Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square
Agency: McCann-Erickson Manchester / Cheshire
Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum
Agency: Ogilvy & Mather / Buenos Aires
Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen
Agency: Stenstrom & Co Advertising / Stockholm
Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars
Agency: TBWA\Chiat\Day / Los Angeles
Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs
Agency: TBWA\Chiat\Day / San Francisco
Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Generic
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Campaign
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Rain Forest
Agency: AgênciaClick / São Paulo
Client: O' Boticario Category: Banners / Banner - Single