The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stamps Unlimited Campaign
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails
Agency: Leo Burnett / New Delhi
Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable
Agency: NET#WORK BBDO / Johannesburg
Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
Exit
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This?
Agency: TBWAChiatDay / Los Angeles
Client: MOCA Category: Outdoor / Outdoor: Campaign
Film San Antonio Logo
Agency: Bromley Communications / San Antoino
Client: San Antonio Convention & Visitors Bureau Category: Brand and Corporate Identity Design / Logo/Trademark
Logo/Business Card
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amino Category: Brand and Corporate Identity Design / Logo/Trademark
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis
Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Archipelago Logo Series
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Brand and Corporate Identity Design / Logo/Trademark
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis
Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Hunt Adkins Website
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Self-Promotion / Self-Promotion - Web Sites
web site
Agency: Paris France, Inc. / Portland
Client: Steve Bonini Photography Category: Self-Promotion / Self-Promotion - Web Sites
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Engineering Symphony
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
E=IQ2
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Pie Chart
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Outdoor / Outdoor: Single
Line Up
Agency: M&C Saatchi / Melbourne
Client: Public Transport Corporation Category: Outdoor / Outdoor: Single
No Middle Ground Billboard
Agency: OgilvyOne worldwide / Makati City
Client: The Economist Category: Outdoor / Outdoor: Single
Cubicles
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Single
Absolut Alternative
Agency: TBWA/Chiat/Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
reception
Agency: Claydonheeleyjonesmason / London
Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Stamps Unlimited Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02154A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Koufax, Clinton, Movies, Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02155A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / New Delhi
Client:
Dabur India
Title:
Toenails
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02156A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02157A
Award:
2002 Advertising Merit Award
Agency:
NET#WORK BBDO / Johannesburg
Client:
Delta Motor Corporation
Title:
Reliable
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02158A
Award:
2002 Interactive Merit Award
Agency:
ADK America / Torrance
Client:
Fujifilm
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02155N
Award:
2002 Interactive Merit Award
Agency:
Dimension Interactiva / san sebastian
Client:
Euskaltel
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02156N
Award:
2002 Advertising Merit Award
Agency:
Brand Architecture International / New York
Client:
The Economist
Title:
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02282A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Göteborgs Posten
Title:
Morning Paper, Keeping An Eye, Hospital Bed
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02283A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo of Sweden
Title:
Road Signs
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02284A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
SAS
Title:
London/Paris/NewYork
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02285A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
MTV
Title:
We're Watching
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02286A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
MTV
Title:
We're Watching 2
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02287A
Award:
2002 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Exit
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02288A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02289A
Award:
2002 Advertising Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
MOCA
Title:
How Much Is This?
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02290A
Award:
2002 Design Merit Award
Agency:
Bromley Communications / San Antoino
Client:
San Antonio Convention & Visitors Bureau
Title:
Film San Antonio Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02087D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amino
Title:
Logo/Business Card
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02088D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02089D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Logo Series
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02090D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02091D
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Sharks of the World
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02407A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02408A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Open Here+
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02409A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02410A
Award:
2002 Interactive Merit Award
Agency:
deepend new york / new york
Client:
bluecashew
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02166N
Award:
2002 Interactive Merit Award
Agency:
Doubleyou Remo / Madrid
Client:
Madpix Company
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02167N
Award:
2002 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02168N
Award:
2002 Interactive Merit Award
Agency:
Lead Dog Digital / New York
Client:
Lead Dog Digital
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02169N
Award:
2002 Interactive Merit Award
Agency:
Merkley Newman Harty & Partners / New York
Client:
MNHi
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02170N
Award:
2002 Interactive Merit Award
Agency:
Paris France, Inc. / Portland
Client:
Steve Bonini Photography
Title:
web site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02171N
Award:
2002 Interactive Merit Award
Agency:
Pentagram Design, Inc. / San Francisco
Client:
Terry Heffernan
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02172N
Award:
2002 Interactive Merit Award
Agency:
point2interactive.com / Detroit
Client:
point2interactive advertising
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02173N
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Divac
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02539A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Eukanuba
Title:
TASTE TEST
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02540A
Award:
2002 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche
Title:
Engineering Symphony
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02147N
Award:
2002 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02148N
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
E=IQ2
Category:
Outdoor / Outdoor: Single
Annual ID:
02274A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Pie Chart
Category:
Outdoor / Outdoor: Single
Annual ID:
02275A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Outdoor / Outdoor: Single
Annual ID:
02276A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Public Transport Corporation
Title:
Line Up
Category:
Outdoor / Outdoor: Single
Annual ID:
02277A
Award:
2002 Advertising Merit Award
Agency:
OgilvyOne worldwide / Makati City
Client:
The Economist
Title:
No Middle Ground Billboard
Category:
Outdoor / Outdoor: Single
Annual ID:
02278A
Award:
2002 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Cubicles
Category:
Outdoor / Outdoor: Single
Annual ID:
02279A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Outdoor / Outdoor: Single
Annual ID:
02280A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Chiat/Day / New York
Client:
Absolut Vodka
Title:
Absolut Alternative
Category:
Outdoor / Outdoor: Single
Annual ID:
02281A
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
Claydonheeleyjonesmason
Title:
reception
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02154D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
