The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Mr. Fancy Coffee Shop Coffee Pourer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Giant Inflatable Pink Gorilla Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Dinner Date
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Mall
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Nope
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Anthrax
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Single
Scream
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Consumer Radio: Single
Breathe easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Consumer Radio / Consumer Radio: Single
Pets
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Healthy You, Healthy Baby
Agency: Cyrano Corporation / Portland
Client: March of Dimes Category: Non-Profit Organizations / Non-Profit - CD-ROM
Ms. Client vs Mr. Supplier
Agency: Euro RSCG / Hong Kong
Client: Pass It On Committee Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Trash
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Dog Soup
Agency: Saatchi & Saatchi / Singapore
Client: International Aid for Korean Animals & Korea Animal Protection Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: DFT Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation
Agency: FCB / Johannesburg
Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness
Agency: M&C Saatchi / Sydney
Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy
Agency: Saatchi & Saatchi / Johannesburg
Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Run, Sausage, Run
Agency: AgênciaClick / São Paulo
Client: Sadia Sausages Category: Banners / Banner - Single
GE 90
Agency: Atmosphere BBDO / New York
Client: General Electric Category: Banners / Banner - Single
This Way
Agency: Brick On the Egg / Eton
Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner
Agency: Carat Interactive / San Francisco
Client: Vodafone Category: Banners / Banner - Single
drownproofing
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn
Agency: Double You / Barcelona
Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer
Agency: Hedgeapple / London
Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing
Agency: Jung von Matt / Hamburg
Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single