The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Colors, Grid, Capture
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo Inc. / Tokyo
Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign
AOL Adventure
Agency: AOL Brazil / São Paulo
Client: AOL Brazil Category: Banners / Banner - Single
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Certified Pre-Owned
Agency: IQ television group / Atlanta
Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
www.pjddb.com
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Self-Promotion / Self-Promotion - Web Sites
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
e-Brochure
Agency: Digitas / Boston
Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach
Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Buddy
Agency: Truth and Advertising / Santa Ana
Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Aircraft Engines
Agency: Modem Media / Norwalk
Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email
Agency: Arc / London
Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Brand Guide Line
Agency: Arnold Worldwide / Boston
Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
pn-world.tv
Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play)
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003
Agency: DoubleYou / Barcelona
Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40
Agency: Euro RSCG 4D / New York
Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site
Agency: FORT FRANKLIN / Boston
Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom
Agency: Genex / Culver City
Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO
Agency: henderson bas / Toronto
Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon
Agency: Nordpol / Hamburg
Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site
Agency: Sarkissian|Mason / Phoenix
Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin
Agency: Wunderman Interactive / London
Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
No you can't
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Treo 600 True Size Screen Calibrator
Agency: Exemplum / Blacksburg
Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
OHAYO PLAYERS
Agency: Bascule / Tokyo
Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden
Agency: deepblue networks / Hamburg
Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat
Agency: Grupo W / Saltillo
Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK?
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website
Agency: magneticNorth / Manchester
Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Annual ID:
04009N
Award:
2004 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
World Exposition, Aichi, Japan
Title:
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Category:
Banners / Banner - Campaign
Annual ID:
04010N
Award:
2004 Interactive Bronze Pencil
Agency:
AOL Brazil / São Paulo
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Annual ID:
04003N
Award:
2004 Interactive Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Annual ID:
04004N
Award:
2004 Interactive Bronze Pencil
Agency:
IQ television group / Atlanta
Client:
Audi of America
Title:
Certified Pre-Owned
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04040N
Award:
2004 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW X5
Category:
Beyond the Banner
Annual ID:
04013N
Award:
2004 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04024N
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
www.pjddb.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04057N
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04029N
Award:
2004 Interactive Bronze Pencil
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04031N
Award:
2004 Interactive Bronze Pencil
Agency:
Digitas / Boston
Client:
Saab
Title:
e-Brochure
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04032N
Award:
2004 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Tourism of Mexico
Title:
Mexican Cities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04063N
Award:
2004 Interactive Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04064N
Award:
2004 Interactive Bronze Pencil
Agency:
Juxt Interactive / Newport Beach
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04034N
Award:
2004 Interactive Bronze Pencil
Agency:
Truth and Advertising / Santa Ana
Client:
Truth and Advertising
Title:
Buddy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04060N
Award:
2004 Interactive Merit Award
Agency:
The Y&R Group/Wunderman / Dearborn
Client:
Ford Credit
Title:
Creditopia!
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
04267N
Award:
2004 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
General Electric Aircraft Engines
Title:
Aircraft Engines
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04202N
Award:
2004 Interactive Merit Award
Agency:
Arc / London
Client:
Fiat
Title:
Ulysse Towel Email
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04247N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04248N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Oral B
Title:
Brand Guide Line
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04201N
Award:
2004 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client:
SHISEIDO
Title:
pn-world.tv
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04130N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
Nike Air Tumalo
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04133N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
nike(play)
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04134N
Award:
2004 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike San Silvestre Vallecana 2003
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04135N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG 4D / New York
Client:
Volvo Cars
Title:
New S40
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04136N
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
ESPN
Title:
NHL web site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04137N
Award:
2004 Interactive Merit Award
Agency:
Genex / Culver City
Client:
American Honda Motor Company/Acura Division
Title:
Acura 2004 TL Exterior Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04138N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 5 Series
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04139N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Artisan Entertainment/Lions Gate
Title:
The Punisher
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04140N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
HBO, New York, USA
Title:
The Wake
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04141N
Award:
2004 Interactive Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04143N
Award:
2004 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike RUNTO
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04144N
Award:
2004 Interactive Merit Award
Agency:
Nordpol / Hamburg
Client:
ASICS Europe GmbH
Title:
ASICS Marathon
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04145N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Nokia 3200
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04146N
Award:
2004 Interactive Merit Award
Agency:
Sarkissian|Mason / Phoenix
Client:
Mazda North American Operations
Title:
X2 X-Men Promotional Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04147N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Mercedes-Benz
Title:
Website 7 Years Later
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04149N
Award:
2004 Interactive Merit Award
Agency:
Wunderman Interactive / London
Client:
Ford
Title:
Ford Streetka Evil Twin
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04150N
Award:
2004 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Saez Merino
Title:
Girl seeks bad boy
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04151N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy II Sitelet
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04199N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather RSTM / Johannesburg
Client:
POWA
Title:
Avoid Abuse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04245N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04246N
Award:
2004 Interactive Merit Award
Agency:
TBWA Shanghai / Shanghai
Client:
The Coalition for WNTD
Title:
Quit
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04268N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
No you can't
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
04191N
Award:
2004 Interactive Merit Award
Agency:
Exemplum / Blacksburg
Client:
PalmOne
Title:
Treo 600 True Size Screen Calibrator
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04205N
Award:
2004 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Tanaka Garden
Title:
OHAYO PLAYERS
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04207N
Award:
2004 Interactive Merit Award
Agency:
deepblue networks / Hamburg
Client:
Reemtsma Cigarettenfabriken
Title:
West Flower Garden
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04208N
Award:
2004 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Bimbo
Title:
The lost wheat
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04209N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
Real Madrid en Mahou game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04210N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
Who killed JFK?
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04211N
Award:
2004 Interactive Merit Award
Agency:
magneticNorth / Manchester
Client:
Kellogg's Frosties
Title:
Earn Your Stripes Website
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04212N