The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bru
Agency: Kinetic Singapore / Singapore
Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places
Agency: Young & Rubicam / Chicago
Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Coneman
Agency: BEAM Interactive / Boston
Client: MINI USA Category: Banners - Dynamic / Business to Consumer - Single
The Sneezer Unbelievable
Agency: Dentsu Inc. / Tokyo
Client: Fumakilla Co., Ltd. Category: Banners - Dynamic / Business to Consumer - Single
Cacique Rum - "listen to the call"
Agency: DoubleYou / Barcelona
Client: Diageo Category: Banners - Dynamic / Business to Consumer - Single
Monalisa
Agency: Euro RSCG 4D / São Paulo
Client: Reckitt Benckiser Category: Banners - Dynamic / Business to Consumer - Single
Wild Animus Pillings
Agency: Lean Mean Fighting Machine / London
Client: Too Far Publishing Category: Banners - Dynamic / Business to Consumer - Single
A3 Art of the H3ist "Break-in' banner
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Banners - Dynamic / Business to Consumer - Single
Smooth Operator
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Norelco CNN Homepage Takeover
Agency: Tribal DDB / New York
Client: Philips Category: Banners - Dynamic / Business to Consumer - Single
Pong
Agency: vccp / London
Client: Dyson Category: Banners - Dynamic / Business to Consumer - Single
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60")
Agency: Fallon London / London
Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy
Agency: McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance
Agency: Publicis/New York
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts
Agency: VegaOlmosPonce / Acassuso
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Underworld Evolution Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO
Agency: Max Weber / Warsaw
Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job
Agency: RMG Connect Australia / Sydney
Client: Samsung Category: Brand Gaming / Business to Consumer
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet
Agency: Fallon / Singapore
Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle
Agency: JWT / Mumbai
Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking
Agency: JWT Paris / Levallois Perret
Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single