The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Innovation in Video / Single
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Innovation in Video / Single
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / Over 60 Second - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Consumer Television / Over 60 Second - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Consumer Television / Over 60 Second - Single
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Consumer Television / Over 60 Second - Single
CPR
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
A-Z of Dance
Agency: Virtue Worldwide / Brooklyn, NY
Client: Diesel Category: Other Branded Content / Co-Promotions
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project
Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July Category: Craft / Animation
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy Category: Craft / Animation
Bynd Artisan Brochure
Agency: &Larry / Singapore
Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar
Agency: Leo Burnett, Toronto / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Google Year in Search
Agency: R/GA London / London
Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Seafolly X Panama
Agency: The Monkeys / Sydney
Client: Seafolly Category: Broadcast & Moving Image / Short Films & Videos
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Social Media / Best Integrated Campaign Led by Social