The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
MAZE
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever Category: Online Movies / Promotional Advertising
See: The Potential of Place, Second Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
10 Cane Magazine
Agency: Mother New York / New York
Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
Boony Doll
Agency: George Patterson Y&R / Melbourne
Client: VB Category: Other Digital Media / Promotional Advertising
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega Category: Viral and Email / Business to Consumer
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
AKU Dog Show
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Surf Camp
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir
Agency: Wieden+Kennedy
Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Tyre / Twister / Robbery
Agency: creativejuice/g1 / bangkok
Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Crosswords
Agency: DDB London / London
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Punchbag
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas Category: Other Digital Media / Business to Consumer
Jim Esch for Congress Logo
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc. Category: Web Sites / Business to Business
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign