The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Viral and Email / Public Service/Non-Profit/ Educational
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Swiss Night
Agency: Blattner Brunner / Pittsburgh
Client: Swiss-American Society of Pittsburgh Category: Collateral Design / Posters: Single
Fringe Festival 2
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Single
Audubon / Jet Engine
Agency: BBDO / New York
Client: GE Category: Collateral Design / Posters: Single
125 Calories / Butterflies
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Single
Birds
Agency: Ogilvy & Mather Limited / New Delhi
Client: A:Door Category: Collateral Design / Posters: Single
2005 ESPY Poster
Agency: Opolis / Portland
Client: ESPN Category: Collateral Design / Posters: Single
2005 NEW YEARS SALE
Agency: PENGUIN GRAPHICS / Hiroshima
Client: EVE GROUP CO., LTD. Category: Collateral Design / Posters: Single
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO Category: Collateral Design / Posters: Single
AIGA Call for Entries
Agency: Struck Design / Salt Lake City
Client: AIGA Salt Lake Chapter Category: Collateral Design / Posters: Single
Puppet
Agency: TBWA Singapore / Singapore
Client: Sony PlayStation2 Category: Collateral Design / Posters: Single
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart
Client: Cicero Werkstudio Category: Brand and Corporate Identity Design / Booklet Brochure
At Home
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Brand and Corporate Identity Design / Booklet Brochure
Le livre du fromager
Agency: Diesel / Montreal
Client: Saputo Category: Brand and Corporate Identity Design / Booklet Brochure
Tough Club ATV brochure
Agency: McKinney / Durham
Client: Polaris Industries Category: Brand and Corporate Identity Design / Booklet Brochure
Effective Ogilvy 2
Agency: Ogilvy & Mather / Mumbai
Client: Ogilvy & Mather, India Category: Brand and Corporate Identity Design / Booklet Brochure
Lord of the Rings
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
The Communist Manifesto
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
Converse Gallery
Agency: Sandstrom Design / Portland
Client: Converse Category: Brand and Corporate Identity Design / Booklet Brochure
"Go" Tabloid
Agency: The Valentine Group / New York
Client: Interface, Inc. Category: Brand and Corporate Identity Design / Booklet Brochure
The Book with Ticket
Agency: Zapping / Madrid
Client: CdC - Club de Creativos de Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
The Briefcase of Mr. Incredible
Agency: Zapping / Madrid
Client: Disney/Buenavista INC. Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06063T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Short Cuts
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06064T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
H3 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06065T
Award:
2006 Interactive Merit Award
Agency:
Bernstein-Rein / Kansas City
Client:
Ruby Tuesday
Title:
Chomp Champ
Category:
New Media Innovation & Development / Games
Annual ID:
06247N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
New Media Innovation & Development / Games
Annual ID:
06248N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Viral and Email / Public Service/Non-Profit/ Educational
Annual ID:
06235N
Award:
2006 Interactive Merit Award
Agency:
Agency.com / London
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06080N
Award:
2006 Design Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Swiss-American Society of Pittsburgh
Title:
Swiss Night
Category:
Collateral Design / Posters: Single
Annual ID:
06114D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival 2
Category:
Collateral Design / Posters: Single
Annual ID:
06115D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Jello
Category:
Collateral Design / Posters: Single
Annual ID:
06116D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Audubon / Jet Engine
Category:
Collateral Design / Posters: Single
Annual ID:
06117D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories / Butterflies
Category:
Collateral Design / Posters: Single
Annual ID:
06118D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
A:Door
Title:
Birds
Category:
Collateral Design / Posters: Single
Annual ID:
06119D
Award:
2006 Design Merit Award
Agency:
Opolis / Portland
Client:
ESPN
Title:
2005 ESPY Poster
Category:
Collateral Design / Posters: Single
Annual ID:
06120D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
EVE GROUP CO., LTD.
Title:
2005 NEW YEARS SALE
Category:
Collateral Design / Posters: Single
Annual ID:
06121D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
HAMAMOTO
Title:
Nice to meat you.
Category:
Collateral Design / Posters: Single
Annual ID:
06122D
Award:
2006 Design Merit Award
Agency:
Struck Design / Salt Lake City
Client:
AIGA Salt Lake Chapter
Title:
AIGA Call for Entries
Category:
Collateral Design / Posters: Single
Annual ID:
06123D
Award:
2006 Design Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sony PlayStation2
Title:
Puppet
Category:
Collateral Design / Posters: Single
Annual ID:
06124D
Award:
2006 Interactive Merit Award
Agency:
Red Tettemer / Philadelphia
Client:
Pennsylvania Tourism
Title:
groundhog202
Category:
Online Movies / Promotional Advertising
Annual ID:
06240N
Award:
2006 Design Merit Award
Agency:
BBDO Campaign GmbH Stuttgart / Stuttgart
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06065D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
At Home
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06066D
Award:
2006 Design Merit Award
Agency:
Diesel / Montreal
Client:
Saputo
Title:
Le livre du fromager
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06067D
Award:
2006 Design Merit Award
Agency:
McKinney / Durham
Client:
Polaris Industries
Title:
Tough Club ATV brochure
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06068D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Ogilvy & Mather, India
Title:
Effective Ogilvy 2
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06069D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Lord of the Rings
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06070D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Communist Manifesto
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06071D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Gallery
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06072D
Award:
2006 Design Merit Award
Agency:
The Valentine Group / New York
Client:
Interface, Inc.
Title:
"Go" Tabloid
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06073D
Award:
2006 Design Merit Award
Agency:
Zapping / Madrid
Client:
CdC - Club de Creativos de Espa?a
Title:
The Book with Ticket
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06074D
Award:
2006 Design Merit Award
Agency:
Zapping / Madrid
Client:
Disney/Buenavista INC. Espa?a
Title:
The Briefcase of Mr. Incredible
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06075D
