The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
PLAY MUSIC PLAYER
Agency: Dentsu Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Integrated Branding / Integrated Branding Campaign
1007
Agency: Euro RSCG 4D Interactive / London
Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Not So Obvious
Agency: McKinney / Durham
Client: GroundWorks Dancetheater Category: Integrated Branding / Integrated Branding Campaign
Clock
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
landing banner
Agency: glue London / London
Client: COI Royal Navy Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Nike Sprint Sister
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
Bottom
Agency: Leo Burnett Limited / London
Client: Kellogg's - All Bran Category: Outdoor / Outdoor: Single
Micra - Smallest turning circle in its class
Agency: TBWA\ Germany / Berlin
Client: Renault Nissan Deutschland Category: Outdoor / Outdoor: Single
Saab "Saibu" Tour
Agency: ADK / TOKYO
Client: General Motors Category: Web Sites / Promotional Advertising
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT
Agency: Aoi Advertising Promotion Inc. / Tokyo
Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
The Bad Luck Test
Agency: Forsman & Bodenfors / Gothenburg
Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10
Agency: Grupo W / Saltillo
Client: Nike Category: Web Sites / Promotional Advertising
Beck
Agency: Hi-ReS! / London
Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold
Agency: Hi-ReS! / London
Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill
Agency: Odopod / San FRancisco
Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut
Agency: OgilvyOne Worldwide / Singapore
Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY
Agency: ONE SKY INC. / Tokyo
Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP
Agency: ONE SKY INC. / Tokyo
Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue
Agency: lowe shanghai / shanghai
Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious
Agency: Ogilvy South Africa / Cape Town
Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate
Agency: Saatchi & Saatchi / Sydney
Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Research lab website
Agency: Agency Republic / London
Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy
Agency: AlmapBBDO / São Paulo
Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator
Agency: Crispin Porter + Bogusky / Miami
Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house
Agency: Daddy AB / Gothenburg
Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel
Agency: Daddy AB / Gothenburg
Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing
Agency: Daddy AB / Gothenburg
Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait
Agency: Daddy AB / Gothenburg
Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world
Agency: Daddy AB / Gothenburg
Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra
Agency: DDB Brasil / São Paulo
Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help
Agency: NetX / Sydney
Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo
Agency: North Kingdom / Skellefte
Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06255N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06256N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06257N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06258N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
PLAY MUSIC PLAYER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06259N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Peugeot
Title:
1007
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06260N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
GroundWorks Dancetheater
Title:
Not So Obvious
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06261N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Clock
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06078N
Award:
2006 Interactive Merit Award
Agency:
glue London / London
Client:
COI Royal Navy
Title:
landing banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06079N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister
Category:
Banners - Fixed Space / Promotional Advertising - Campaign
Annual ID:
06077N
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Kellogg's - All Bran
Title:
Bottom
Category:
Outdoor / Outdoor: Single
Annual ID:
06130A
Award:
2006 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
Renault Nissan Deutschland
Title:
Micra - Smallest turning circle in its class
Category:
Outdoor / Outdoor: Single
Annual ID:
06131A
Award:
2006 Interactive Merit Award
Agency:
ADK / TOKYO
Client:
General Motors
Title:
Saab "Saibu" Tour
Category:
Web Sites / Promotional Advertising
Annual ID:
06168N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Free
Category:
Web Sites / Promotional Advertising
Annual ID:
06169N
Award:
2006 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
Web Sites / Promotional Advertising
Annual ID:
06170N
Award:
2006 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Tokyo
Client:
Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Title:
EIGHT THE PROJECT
Category:
Web Sites / Promotional Advertising
Annual ID:
06171N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiseido
Title:
Shiseido uno
Category:
Web Sites / Promotional Advertising
Annual ID:
06172N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IF
Title:
The Bad Luck Test
Category:
Web Sites / Promotional Advertising
Annual ID:
06173N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Nike
Title:
My Life as a 10
Category:
Web Sites / Promotional Advertising
Annual ID:
06174N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Beck/Interscope, US
Title:
Beck
Category:
Web Sites / Promotional Advertising
Annual ID:
06175N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Channel4, UK
Title:
Lost Untold
Category:
Web Sites / Promotional Advertising
Annual ID:
06176N
Award:
2006 Interactive Merit Award
Agency:
Odopod / San FRancisco
Client:
Red Bull
Title:
Red Bull Copilot: Downhill
Category:
Web Sites / Promotional Advertising
Annual ID:
06177N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Singapore
Client:
Levi Strauss Asia Pacific Division Pte Ltd
Title:
Levi's? Square Cut
Category:
Web Sites / Promotional Advertising
Annual ID:
06178N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Fuji Heavy Industries Ltd.
Title:
I FEEL LEGACY
Category:
Web Sites / Promotional Advertising
Annual ID:
06179N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Microsoft Corporation(Japan)
Title:
JUMP-IN.JP
Category:
Web Sites / Promotional Advertising
Annual ID:
06180N
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06292A
Award:
2006 Advertising Merit Award
Agency:
lowe shanghai / shanghai
Client:
Total Fitness Club
Title:
Tummy Tissue
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06293A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
SANTA (South African National Tuberculosis Association)
Title:
Contagious
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06294A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06295A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Procter & Gamble
Title:
Boomgate
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06296A
Award:
2006 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Egg
Title:
Research lab website
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06096N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Child's Play
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06097N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bauducco
Title:
Boy
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06098N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
New Beetle Force of Good Website
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06099N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Passat Minisite
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06100N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Coke Zero
Title:
Chill Text Generator
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06101N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Carlsberg Sverige AB
Title:
Best seats in the house
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06102N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Carlsberg Sverige AB
Title:
The Duel
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06103N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
TeliaSonera AB
Title:
Cross country mouse skiing
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06104N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Volkswagen Sverige
Title:
A long wait
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06105N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Volkswagen Sverige
Title:
An adjustable world
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06106N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Tok&Stok
Title:
Kamasutra
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06107N
Award:
2006 Interactive Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
GTI Online Painting Book
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06108N
Award:
2006 Interactive Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
VW Fox Online Campaign Special
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06109N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Design your own tube
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06110N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
Acura RL Interactive Showroom
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06111N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
The RSX Institute
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06112N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
TSX Diaries
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06113N
Award:
2006 Interactive Merit Award
Agency:
NetX / Sydney
Client:
Virgin Atlantic Airways
Title:
Virgin Atlantic Phobias Self-help
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06114N
Award:
2006 Interactive Merit Award
Agency:
North Kingdom / Skellefte
Client:
Toyota Sweden
Title:
Toyota Aygo
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06115N
