The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
MTV EMA 2012
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman Category: Film / Documentaries - Features
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Beckers Scotte Packaging
Agency: BVD / Stockholm
Client: Tikkurila Sverige Category: Package Design / Product Line
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Outdoor - Series
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
MvsW
Agency: pill & pillow / Hong Kong
Client: Nike Category: Data Visualization / Online - Interactive and Real-time
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Press to play
Agency: DDB / Paris
Client: Playboy Category: Consumer Television / 60 Second - Campaign
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
JAM With Chrome
Agency: Google Creative Lab / London
Client: Google Category: Craft / Animation/Motion Graphics
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Innovation in Branded Content / Single
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: User Generated Content / Single
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai
Client: Kraft Category: Design Does / Brand Transformation
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Design Does / Industrial Design