The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia
Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Influencer Marketing / Multi-Channel
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Influencer Marketing / Multi-Channel
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Innovation in Interactive
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Interactive
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Innovation in Interactive
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Interactive
Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Social Post / Single
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro Category: Social Post / Single
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Social Post / Single
Safer Kids
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: UNICEF Philippines Category: Social Post / Single
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Data Visualization / Static or Dynamic
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Data Visualization / Static or Dynamic
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Data Visualization / Static or Dynamic
The Infinity Classroom
Agency: BBDO / Minneapolis + BBDO / New York
Client: Theirworld Category: Data Visualization / Static or Dynamic
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Data Visualization / Static or Dynamic
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: UX / UI / Utility
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Long Form Video / Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Long Form Video / Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Long Form Video / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Single
Dear Brother
Agency: Rafineri / Istanbul + LÖSEV / Istanbul
Client: LÖSEV Category: Long Form Video / Single
SEVEN MOTHERS
Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client: Pyer Moss Category: Long Form Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Long Form Video / Single
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Illustration
I Found You / Nilda's Story
Agency: Park Pictures LLC / New York
Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client: Procter & Gamble Category: Music Videos
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: UX / UI / Interface Design
Stonewall Forever
Agency: Stink Studios / New York
Client: The LGBT Community Center Category: UX / UI / Interface Design
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Sound
The Puck
Agency: Grey Canada / Toronto + Current Studios / Brooklyn
Client: ADIABC - Diabetes Association of ABC Category: Innovation in Direct Marketing
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Innovation in Direct Marketing