The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Campaign
Points: 45.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Points: 21.00
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
Points: 15.75
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Media Post / Single
Points: 9.00
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Physical Items
Points: 6.75
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Points: 6.00
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Physical Items
Points: 3.00
Target the Rainbow
Agency: DDB / Chicago Client: Mars / Skittles Category: Targeted Video / Online
Points: 3.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Points: 3.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Digital & Online / Ecommerce
Points: 3.00
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Social Media Post / Single
Points: 3.00
OnStar Crisis Mode
Agency: Campbell Ewald / Detroit + OnStar / Detroit Client: General Motors / OnStar Category: Use of Smart Devices & Voice Assistants
Points: 3.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
Points: 3.00
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Craft / Writing
Points: 3.00
Golden Grounds
Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York Client: Lay's Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Experiential / In-Person Events
Points: 2.25
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Campaign
Points: 2.25
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Craft / Use of Technology
Points: 2.00
World of Excuses
Agency: Wunderman Thompson / Melbourne + Activista Client: United Nations Development Programme Category: Digital & Online / Websites & Mobile
Points: 1.50
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Out of Home / Billboards & Transit
Points: 1.00
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content Client: Canadian Centre for Child Protection Category: Social Media Post / Single
Points: 0.75
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Points: 0.75
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Campaign
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Silver Pencil
Points:
15.75
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Wingstop
Title:
Thighstop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
6.75
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
6.00
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Mars / Skittles
Title:
Target the Rainbow
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Cheetos
Title:
Cheetle iD
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
General Motors / OnStar
Title:
OnStar Crisis Mode
Category:
Use of Smart Devices & Voice Assistants
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Spotify
Title:
A Song for Every CMO
Category:
Craft / Writing
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Lay's
Title:
Golden Grounds
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
2.25
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
2.25
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Merit Award
Points:
2.00
Client:
United Nations Development Programme
Title:
World of Excuses
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
1.50
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Merit Award
Points:
1.00
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Merit Award
Points:
0.75