Creative Showcase

Driving Effect - Coastline / Greenpeace HK

Submitted By Ada Wong

Description

The emissions from cars and other man-made greenhouse gases are contributing to global warming and destroying our world. The poles are receding, and extreme weather events, storms and floods are becoming more and more common. To help turn the tide, Greenpeace is launching a print campaign to encourage drivers to stop driving their cars and give the planet a Car Free Day.

Objective

To drive our message to car owners, we have used cars as the key graphic element in a shrinking polar ice cap, a twisting hurricane and a shrinking coastline to link the culprit and the crime together irrevocably in peoples¡¦ minds.

Client

Greenpeace HK

Agency

Grey Hong Kong

Media

Print

Market

Culture, Leisure and Sports

Credits

Account Executive

Carol Chung / Billy Suen

Art Director

Brian Ma / Leo Yeung

Creative Director

Keith Ho / Brian Ma / Alfred Wong

Illustrator

Jacky Lo

Writer

Alfred Wong / Tony Chan

Views

299

 

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