The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Use of Technology
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Applications
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Mobile Advertising
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft / Music / Sound
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Utility
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Mobile
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Innovation in Mobile
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Mobile Advertising
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA Category: Use of Technology / Augmented Reality (AR)
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Mobile-First Video
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Art Direction
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client: Expedia Category: Websites
Speak to Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Websites
History of the Internet
Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo
Client: Yahoo! JAPAN Category: Websites
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA Category: Use of Technology
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid
Client: Samsung Category: Use of Technology