Fruct Up / Fest Cola
Submitted By Cerberus
The first ad in the campaign, this one sets the tone for the brand. Raw and real, no high-fructose corn syrup.
Launch New Orleans' Original Craft Soda line, and make as much noise as we can with our limited budget. Communicate that creative flavors like Almond Cola, Satsuma Mint, Pecan Root Beer, and Bourbon Cream Soda are sweetened with pure Louisiana Cane Sugar. Big boring soda companies are highly fruct-up.
Create an ad that draws a compelling link to the city of New Orleans, while positioning the brand against much bigger soda lines that have millions of dollars to sell against us.
Justin Bonura, David Caruso, Rocky Russo