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Jaws never return Tissue Pack / Green Sense

Submitted By Ada Wong

Description

We distributed bloodstained tissue packs outside restaurants reminding people that “Once you eat shark’s fin soup, their blood is on your hands.”

Objective

Sharks are facing annihilation because of the demand for shark’s fin soup. Over 70 million sharks are killed each year and Hong Kong consumes half of the total. We wanted to change people’s minds about eating sharks’ fin soup.

Technical Challenge

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Jaws never return Tissue Pack

http://www.goodforyoureyes....

Client

Green Sense

Agency

Grey Hong Kong

Media

Outdoor

Market

Culture, Leisure and Sports

Credits

Account Executive

Dorothy Yung / Angus Mak

Agency Producer

John Lo / Ken Yan / Ying Ying Wong

Art Director

Keith Ho / Kong Siu Lan / Tony Cheung

Creative Director

Keith Ho / Kong Siu Lan / Vincent Tse

Illustrator

Shannon Ma

Writer

Vincent Tse / Paul Tsang

Views

195

 

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