ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
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Award
Agency
Client
Title
Category
Annual ID
Rolleiflex Numbers
Agency: Noel Pretorius + Studio Kleiner / Stockholm
Client: Studio Kleiner Category: Personal / Unpublished Lettering / Passion Project
Spicy Profile Pics
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client: Wendy's Category: Social Media / Twitter
Sext Us, Instead
Agency: 72andSunny / New York + Church & Dwight, Trojan Brand Condoms
Client: Trojan Category: Social Media / Twitter
MICRO UNIVERSE
Agency: Tencent / Shenzhen + Stink Studios / Shanghai
Client: Tencent/Tencent WE Summit Category: Interactive / Data Visualization
Truly Orginals – Mango Lemonade Fantasy
Agency: Boston Beer Company + 360i / New York
Client: Truly Category: Packaging / Single
How many female type designers do you know?
Agency: Yulia Popova
Client: Self-Promotion Category: Design for Good / Typography
okaeri
Agency: Yamachiku Co., ltd / Kumamoto + katsuaki inc. / Kumamoto
Client: Yamachiku Category: Home / Houseware
Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute Category: Craft / Sustainability / Environmentally Conscious Design
Valet Guys
Agency: BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client: Mercedes-Benz Category: Craft in Motion / Film / Cinematography
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Sport / Recreation
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
Client: Laut gegen Nazis Category: Craft in Writing / Outdoor
Black History Month
Agency: YouTube Art Department / San Bruno
Client: YouTube Category: Design for Good / Illustration - Single or Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsnipanny + Dutch Uncle / New York
Client: Mucinex Category: Design for Good / Illustration - Single or Series
Juan Cun-Military Dependents’ Villages in Taiwan
Agency: Zhang Xin
Client: Self-promotion Category: Design for Good / Illustration - Single or Series
Afghanistan's First All Female Orchestra
Agency: Williams Murray Hamm / London + Orchestra of Saint John / Oxford
Client: Orchestra of Saint John Category: Design for Good / Illustration - Single or Series
Type directors club annual exhibition in Taiwan 20
Agency: Ken-tsai Lee + Po-En
Client: Type directors club Category: Environmental
góng mē - Cantonese Observation Exhibition
Agency: another design / Guangzhou + SuperB Wen He You / Guangzhou
Client: SuperB Wen He You Category: Environmental
Republish: Typography As... Exhibition
Agency: Behalf Studio / Ho Chi Minh City
Client: Republish Project (Self-Promotion) Category: Environmental
First of Many
Agency: Google Brand Studio / San Francisco
Client: Google Category: Advertising / Television / Film / Online Video
MOONMENTS
Agency: Tencent / Shenzhen + Stink Studios / Shanghai + MassiveMusic K.K. / Tokyo
Client: WeChat+The Great Wall/WeChat Category: Interactive / AR / VR
Our Rhythms
Agency: Yani&Guille + Eugenia Mello
Client: Aguila Chocolates Category: Packaging / Series
Vasaknai Craft Beer
Agency: FOLK / Vilnius
Client: Vasaknos Manor & Brewery Category: Packaging / Series
As One: The Vince Lombardi Comeback
Agency: 72andSunny / Los Angeles
Client: National Football League Category: Innovation / Television / Film / Online Video
POSE collection
Agency: Alexandra Gelinas
Client: Studio Mineral Category: Craft / Use of Technology
“No, Really, Are we Rome?“
Agency: Nicolas
Client: The Atlantic Category: Editorial / Spread - Single
How to Stop the Next Pandemic
Agency: The New York Times Magazine Labs / New York
Client: The New York Times Category: Editorial / Spread - Single
The Queen's Gambit
Agency: Leonardo Santamaria
Client: The New Yorker Category: Editorial / Spread - Single
The Met Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon/The Metropolitan Museum of Art Category: Innovation / Single or Series
Living Radars
Agency: lg2 / Québec + Touché! / Montréal + BLVD / Montréal
Client: Soci Category: Experiential Design / Guerrilla / Stunt
Not For Lease
Agency: The Local Collective / Toronto + Wild Child Grp / Toronto
Client: Roncesvalles Village BIA Category: Experiential Design / Guerrilla / Stunt
NEWSPAPER SIZED PEACE MEMORIAL VENUE
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + PLUG LTD. / Tokyo
Client: NAGASAKI SHIMBUNSHA / NAGASAKI SHIMBUN Category: Promotional / Self-Promotion
THE END DESIGN®
Agency: THE END DESIGN® / Guangzhou
Client: THE END DESIGN® Category: Promotional / Self-Promotion
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: TERRE DE FEMMES Category: Branded Content / Entertainment - Online Video / Short Form
Valet Guys
Agency: BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client: Mercedes-Benz Category: Branded Content / Entertainment - Online Video / Short Form
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg
Client: United4Rescue Category: Branded Content / Entertainment - Online Video / Short Form
CES Case Study Event
Agency: Verizon Creative Marketing / New York + The Mill + Verizon / New York
Client: Verizon Category: Experiential Design / Live Event
McDonald's
Agency: Pearlfisher / New York City
Client: McDonald's Category: Food / Beverage / Food - Series
THE FLAGSHIP STORE with DOTS
Agency: DENTSU INC. + atali,inc. + DENTSU LIVE INC. + TANSEISHA Co., Ltd.
Client: KDDI CORPORATION Category: Spatial Design / Commercial Building
Zalando Headquarters
Agency: HENN GmbH / Berlin + KINZO / Munich
Client: Zalando SE Category: Spatial Design / Commercial Building
Joji - 777
Agency: Pomp&Clout + Saad Moosajee
Client: 88Rising Category: Craft in Motion / Film / Animation
Johnny Cash "Farther Along" Official Music Video
Agency: Gabriel Tick
Client: Sony Music | Legacy Recordings Category: Craft in Motion / Film / Animation
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Branded Content / Entertainment - Episodic / Web Series
RETHINK EVERYTHING
Agency: Design Army / Washington DC
Client: NEENAH Category: Promotional / Booklet / Brochure / Catalog / Press Promotional Kit
KAI FACT BOOK
Agency: GREAT WORKS KK / Tokyo + Kai Corporation / Tokyo
Client: Kai Corporation Category: Promotional / Booklet / Brochure / Catalog / Press Promotional Kit
Award:
2021 Typography Merit Honor
Agency:
Noel Pretorius + Studio Kleiner / Stockholm
Client:
Studio Kleiner
Title:
Rolleiflex Numbers
Category:
Personal / Unpublished Lettering / Passion Project
Annual ID:
ADC_TYP21_019M
Award:
2021 Interactive Merit Honor
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client:
Wendy's
Title:
Spicy Profile Pics
Category:
Social Media / Twitter
Annual ID:
ADC_INT21_061M
Award:
2021 Interactive Merit Honor
Agency:
72andSunny / New York + Church & Dwight, Trojan Brand Condoms
Client:
Trojan
Title:
Sext Us, Instead
Category:
Social Media / Twitter
Annual ID:
ADC_INT21_062M
Award:
2021 Interactive Merit Honor
Agency:
Kroger + 360i / New York
Client:
Kroger
Title:
Chefbot
Category:
Social Media / Twitter
Annual ID:
ADC_INT21_063M
Award:
2021 In-House Merit Honor
Agency:
Tencent / Shenzhen + Stink Studios / Shanghai
Client:
Tencent/Tencent WE Summit
Title:
MICRO UNIVERSE
Category:
Interactive / Data Visualization
Annual ID:
ADC_INH21_032M
Award:
2021 Illustration Merit Honor
Agency:
Boston Beer Company + 360i / New York
Client:
Truly
Title:
Truly Orginals – Mango Lemonade Fantasy
Category:
Packaging / Single
Annual ID:
ADC_ILT21_054M
Award:
2021 Typography Merit Honor
Agency:
Yulia Popova
Client:
Self-Promotion
Title:
How many female type designers do you know?
Category:
Design for Good / Typography
Annual ID:
ADC_DFG21_063M
Award:
2021 Packaging Design Merit Honor
Agency:
Yamachiku Co., ltd / Kumamoto + katsuaki inc. / Kumamoto
Client:
Yamachiku
Title:
okaeri
Category:
Home / Houseware
Annual ID:
ADC_PKG21_039M
Award:
2021 Spatial Design Merit Honor
Agency:
Zubi Advertising / Coral Gables
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Craft / Sustainability / Environmentally Conscious Design
Annual ID:
ADC_SPL21_030M
Award:
2021 Motion / Film / Gaming Craft Merit Honor
Agency:
BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Craft in Motion / Film / Cinematography
Annual ID:
ADC_MOT21_036M
Award:
2021 Spatial Design Merit Honor
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Sport / Recreation
Annual ID:
ADC_SPL21_029M
Award:
2021 Advertising Merit Honor
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
Client:
Laut gegen Nazis
Title:
Say it loud. Make a difference.
Category:
Craft in Writing / Outdoor
Annual ID:
ADC_ADV21_077M
Award:
2021 Illustration Merit Honor
Agency:
YouTube Art Department / San Bruno
Client:
YouTube
Title:
Black History Month
Category:
Design for Good / Illustration - Single or Series
Annual ID:
ADC_DFG21_045M
Award:
2021 Illustration Merit Honor
Agency:
McCann / New York + Reckitt Benckiser / Parsnipanny + Dutch Uncle / New York
Client:
Mucinex
Title:
Boring Heroes
Category:
Design for Good / Illustration - Single or Series
Annual ID:
ADC_DFG21_046M
Award:
2021 Illustration Merit Honor
Agency:
Zhang Xin
Client:
Self-promotion
Title:
Juan Cun-Military Dependents’ Villages in Taiwan
Category:
Design for Good / Illustration - Single or Series
Annual ID:
ADC_DFG21_047M
Award:
2021 Illustration Merit Honor
Agency:
Williams Murray Hamm / London + Orchestra of Saint John / Oxford
Client:
Orchestra of Saint John
Title:
Afghanistan's First All Female Orchestra
Category:
Design for Good / Illustration - Single or Series
Annual ID:
ADC_DFG21_048M
Award:
2021 Typography Merit Honor
Agency:
Ken-tsai Lee + Po-En
Client:
Type directors club
Title:
Type directors club annual exhibition in Taiwan 20
Category:
Environmental
Annual ID:
ADC_TYP21_015M
Award:
2021 Typography Merit Honor
Agency:
another design / Guangzhou + SuperB Wen He You / Guangzhou
Client:
SuperB Wen He You
Title:
góng mē - Cantonese Observation Exhibition
Category:
Environmental
Annual ID:
ADC_TYP21_016M
Award:
2021 Typography Merit Honor
Agency:
Behalf Studio / Ho Chi Minh City
Client:
Republish Project (Self-Promotion)
Title:
Republish: Typography As... Exhibition
Category:
Environmental
Annual ID:
ADC_TYP21_017M
Award:
2021 In-House Merit Honor
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
First of Many
Category:
Advertising / Television / Film / Online Video
Annual ID:
ADC_INH21_023M
Award:
2021 In-House Merit Honor
Agency:
Tencent / Shenzhen + Stink Studios / Shanghai + MassiveMusic K.K. / Tokyo
Client:
WeChat+The Great Wall/WeChat
Title:
MOONMENTS
Category:
Interactive / AR / VR
Annual ID:
ADC_INH21_031M
Award:
2021 Product Design Merit Honor
Agency:
Vidur Madhav
Client:
CNS Hospital
Title:
Lift a life
Category:
Prototype
Annual ID:
ADC_PRD21_014M
Award:
2021 Illustration Merit Honor
Agency:
Yani&Guille + Eugenia Mello
Client:
Aguila Chocolates
Title:
Our Rhythms
Category:
Packaging / Series
Annual ID:
ADC_ILT21_055M
Award:
2021 Illustration Merit Honor
Agency:
FOLK / Vilnius
Client:
Vasaknos Manor & Brewery
Title:
Vasaknai Craft Beer
Category:
Packaging / Series
Annual ID:
ADC_ILT21_056M
Award:
2021 In-House Merit Honor
Agency:
Spotify In-House
Client:
Spotify
Title:
Your 2020 Wrapped
Category:
Interactive / UX / UI
Annual ID:
ADC_INH21_035M
Award:
2021 Advertising Merit Honor
Agency:
72andSunny / Los Angeles
Client:
National Football League
Title:
As One: The Vince Lombardi Comeback
Category:
Innovation / Television / Film / Online Video
Annual ID:
ADC_ADV21_097M
Award:
2021 Fashion Design Merit Honor
Agency:
Alexandra Gelinas
Client:
Studio Mineral
Title:
POSE collection
Category:
Craft / Use of Technology
Annual ID:
ADC_FSN21_008M
Award:
2021 Illustration Merit Honor
Agency:
Muhammad Mustafa
Client:
Marwan Pablo
Title:
CTRL album Art
Category:
Wildcard / Single
Annual ID:
ADC_ILT21_075M
Award:
2021 Illustration Merit Honor
Agency:
Nicolas
Client:
The Atlantic
Title:
“No, Really, Are we Rome?“
Category:
Editorial / Spread - Single
Annual ID:
ADC_ILT21_047M
Award:
2021 Illustration Merit Honor
Agency:
The New York Times Magazine Labs / New York
Client:
The New York Times
Title:
How to Stop the Next Pandemic
Category:
Editorial / Spread - Single
Annual ID:
ADC_ILT21_048M
Award:
2021 Illustration Merit Honor
Agency:
Leonardo Santamaria
Client:
The New Yorker
Title:
The Queen's Gambit
Category:
Editorial / Spread - Single
Annual ID:
ADC_ILT21_049M
Award:
2021 In-House Merit Honor
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon/The Metropolitan Museum of Art
Title:
The Met Unframed
Category:
Innovation / Single or Series
Annual ID:
ADC_INH21_030M
Award:
2021 Experiential Design Merit Honor
Agency:
lg2 / Québec + Touché! / Montréal + BLVD / Montréal
Client:
Soci
Title:
Living Radars
Category:
Experiential Design / Guerrilla / Stunt
Annual ID:
ADC_EXP21_015M
Award:
2021 Experiential Design Merit Honor
Agency:
The Local Collective / Toronto + Wild Child Grp / Toronto
Client:
Roncesvalles Village BIA
Title:
Not For Lease
Category:
Experiential Design / Guerrilla / Stunt
Annual ID:
ADC_EXP21_016M
Award:
2021 Brand / Communication Design Merit Honor
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + PLUG LTD. / Tokyo
Client:
NAGASAKI SHIMBUNSHA / NAGASAKI SHIMBUN
Title:
NEWSPAPER SIZED PEACE MEMORIAL VENUE
Category:
Promotional / Self-Promotion
Annual ID:
ADC_BCD21_077M
Award:
2021 Brand / Communication Design Merit Honor
Agency:
BUCK
Client:
BUCK
Title:
WebAR Poster
Category:
Promotional / Self-Promotion
Annual ID:
ADC_BCD21_078M
Award:
2021 Brand / Communication Design Merit Honor
Agency:
THE END DESIGN® / Guangzhou
Client:
THE END DESIGN®
Title:
THE END DESIGN®
Category:
Promotional / Self-Promotion
Annual ID:
ADC_BCD21_079M
Award:
2021 Advertising Merit Honor
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
TERRE DE FEMMES
Title:
#UNHATEWOMEN
Category:
Branded Content / Entertainment - Online Video / Short Form
Annual ID:
ADC_ADV21_068M
Award:
2021 Advertising Merit Honor
Agency:
BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Branded Content / Entertainment - Online Video / Short Form
Annual ID:
ADC_ADV21_069M
Award:
2021 Advertising Merit Honor
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Branded Content / Entertainment - Online Video / Short Form
Annual ID:
ADC_ADV21_070M
Award:
2021 In-House Merit Honor
Agency:
Verizon Creative Marketing / New York + The Mill + Verizon / New York
Client:
Verizon
Title:
CES Case Study Event
Category:
Experiential Design / Live Event
Annual ID:
ADC_INH21_029M
Award:
2021 Packaging Design Merit Honor
Agency:
Pearlfisher / New York City
Client:
McDonald's
Title:
McDonald's
Category:
Food / Beverage / Food - Series
Annual ID:
ADC_PKG21_038M
Award:
2021 Spatial Design Merit Honor
Agency:
DENTSU INC. + atali,inc. + DENTSU LIVE INC. + TANSEISHA Co., Ltd.
Client:
KDDI CORPORATION
Title:
THE FLAGSHIP STORE with DOTS
Category:
Spatial Design / Commercial Building
Annual ID:
ADC_SPL21_012M
Award:
2021 Spatial Design Merit Honor
Agency:
HENN GmbH / Berlin + KINZO / Munich
Client:
Zalando SE
Title:
Zalando Headquarters
Category:
Spatial Design / Commercial Building
Annual ID:
ADC_SPL21_013M
Award:
2021 Photography Merit Honor
Agency:
Clarence Lin
Client:
Clarence Lin
Title:
Untitled (Kaohsiung)
Category:
Street
Annual ID:
ADC_PHO21_047M
Award:
2021 Motion / Film / Gaming Craft Merit Honor
Agency:
Pomp&Clout + Saad Moosajee
Client:
88Rising
Title:
Joji - 777
Category:
Craft in Motion / Film / Animation
Annual ID:
ADC_MOT21_034M
Award:
2021 Motion / Film / Gaming Craft Merit Honor
Agency:
Gabriel Tick
Client:
Sony Music | Legacy Recordings
Title:
Johnny Cash "Farther Along" Official Music Video
Category:
Craft in Motion / Film / Animation
Annual ID:
ADC_MOT21_035M
Award:
2021 Advertising Merit Honor
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Branded Content / Entertainment - Episodic / Web Series
Annual ID:
ADC_ADV21_072M
Award:
2021 Brand / Communication Design Merit Honor
Agency:
Design Army / Washington DC
Client:
NEENAH
Title:
RETHINK EVERYTHING
Category:
Promotional / Booklet / Brochure / Catalog / Press Promotional Kit
Annual ID:
ADC_BCD21_074M
Award:
2021 Brand / Communication Design Merit Honor
Agency:
GREAT WORKS KK / Tokyo + Kai Corporation / Tokyo
Client:
Kai Corporation
Title:
KAI FACT BOOK
Category:
Promotional / Booklet / Brochure / Catalog / Press Promotional Kit
Annual ID:
ADC_BCD21_075M
