ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Promotional / Booklet / Brochure / Catalog / Press Promotional Kit
Annual ID
ADC_BCD21_074M
About the Work
Rethink Everything is a CLASSIC Paper promotional for Neenah that started off as normal, then quickly shifted at the start of covid - so we had to literally RETHINK EVERYTHING! While the promotional highlights the clients product (paper) we decided to dive deeper into the project and highlighted a wide range of creatives (fashion to printers) who were in the midst of rethinking their approach to life, work, etc... during a pandemic. The editorial design approach gives the reader a glimpse in to how each shifted their craft to adapt, and we then continued the conversations on social media over the course of 2 months extending the promotional campaign.
2021 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Design Army / Washington DC
Art Director
Mariela Hsu
Chief Creative Officer
Pum Lefebure
Creative Director
Sucha Becky
Product Manager
Jake Lefebure
Writer
Julie Wolfson
Collaborator
Hazel Sebatian Glass
Lucy Grymes Design
Mio Gallery
Studio On Fire
Zero Waste Daniel
Printer
Fey Publishing
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