The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive

AXE BCWW Campaign Agency: BBH / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive

Sublymonal Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive

Schlämmer's quest Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive

JUMP SQ. "Hide-and-seek Advertising" Campaign Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive

The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive

HP Toyrama Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive

HD DVD Brand Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Campaign

HP Blackbird Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners - Dynamic / Campaign

Windows Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign

Keep Discovering Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Dynamic / Campaign

ECOLOGIC SIGNATURE Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single

Swedish National Encyclopedia Agency: Forsman & Bodenfors / Gothenburg Client: NE Nationalencyclopedin Category: Email Marketing / Single

Bush Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Email Marketing / Single

Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign

YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign

Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign

Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign

Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only

LeBron: The Complete Story Agency: AKQA / San Francisco Client: Nike Category: Microsites / Corporate Image

celebration dance Agency: Clemenger BLUE BBDO / Melbourne Client: National Australia Bank Category: Microsites / Corporate Image

Compare-a-tron Agency: Crispin Porter + Bogusky / Coconut Grove Client: Volkswagen Category: Microsites / Corporate Image

Simpsonizeme.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Corporate Image

Bracketomatic.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Microsites / Corporate Image

Good is not enough. Agency: Dentsu Inc. / Tokyo Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image

Hyundai Think About It Teaser Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Corporate Image

Japan Post, Always With You Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image

Discovery Club 1080 Agency: henderson bas / Toronto Client: Discovery Communications Inc. Category: Microsites / Corporate Image

Le Passage Agency: Lowe Brindfors / Stockholm Client: Artois - InBev UK Category: Microsites / Corporate Image

La Bouteille Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image

Coke Kissmas Agency: MCCANN ERICKSON / MADRID Client: Coke Category: Microsites / Corporate Image

Audi TT- Microsite Agency: Ogilvy Cape Town / Cape Town Client: Audi Category: Microsites / Corporate Image

Appear on the news Agency: OgilvyOne Worldwide Spain / Madrid Client: Yell Publicidad Category: Microsites / Corporate Image

Summer X Games Microsite Agency: The Martin Agency / Richmond Client: X Games Category: Microsites / Corporate Image

START A CHAIN REACTION Agency: Tribal DDB Worldwide / New York Client: Philips Category: Microsites / Corporate Image

SEDUCTION BY LIGHT Agency: Tribal DDB Worldwide / New York Client: Philips Category: Microsites / Corporate Image

Simpsons Movie Agency: 65 Media / Marina Del Rey Client: 20th Century Fox Category: Web Sites / Corporate Image

Runaway Now Agency: Alt Group / Ponsonby Client: Karen Walker Category: Web Sites / Corporate Image

Adobe Flash On Agency: Big Spaceship / Brooklyn Client: Adobe Category: Web Sites / Corporate Image

vaio-john.com Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image

Pau Gasol Website Agency: Doubleyou / Barcelona Client: Nike Category: Web Sites / Corporate Image

Blackville Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Web Sites / Corporate Image

Fashion Therapy Agency: Drill Inc. / Tokyo Client: Yurakucho Marui Category: Web Sites / Corporate Image

Discover Life. Discover Leffe. Agency: Euro RSCG 4D / Amstelveen Client: InBev / Leffe Category: Web Sites / Corporate Image

Peugeot 308 Agency: Euro RSCG 4D / London Client: Peugeot Category: Web Sites / Corporate Image

Fashion Against AIDS Agency: Great Works / Stockholm Client: H&M Category: Web Sites / Corporate Image

Absolut Design Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Corporate Image

Stella Awards Agency: MediaFront AS / Oslo Client: Kreativt Forum Category: Web Sites / Corporate Image

Nike Skateboarding Agency: Odopod / San Francisco Client: Nike Category: Web Sites / Corporate Image

The World Of Minuit Agency: Resn / Wellington Client: Minuit Category: Web Sites / Corporate Image

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Agency

Client

Title

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Annual ID

Award: 2008 Interactive Merit Award

Agency: 42 Entertainment / Pasadena

Client: Trent Reznor/NIN

Title: Year Zero

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08252N

Award: 2008 Interactive Merit Award

Agency: BBH / New York

Client: Unilever

Title: AXE BCWW Campaign

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08253N

Award: 2008 Interactive Merit Award

Agency: Crispin Porter + Bogusky / Coconut Grove

Client: Sprite

Title: Sublymonal Integrated

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08254N

Award: 2008 Interactive Merit Award

Agency: DDB Berlin GmbH / Berlin

Client: Volkswagen AG

Title: Schlämmer's quest

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08255N

Award: 2008 Interactive Merit Award

Agency: Dentsu Inc. / Tokyo

Client: Syueisha Inc.

Title: JUMP SQ. "Hide-and-seek Advertising" Campaign

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08256N

Award: 2008 Interactive Merit Award

Agency: Doubleyou / Barcelona

Client: Atrapalo.com

Title: The first TV show that doesn't happen on TV

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08257N

Award: 2008 Interactive Merit Award

Agency: Leo Burnett/Arc Worldwide Singapore / Singapore

Client: Hewlett-Packard

Title: HP Toyrama

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08258N

Award: 2008 Interactive Merit Award

Agency: Goodby, Silverstein & Partners / San Francisco

Client: HD DVD

Title: HD DVD Brand Banner Campaign

Category: Banners - Dynamic / Campaign

Annual ID: 08112N

Award: 2008 Interactive Merit Award

Award:
2008 Interactive Merit Award

Agency:
42 Entertainment / Pasadena

Client:
Trent Reznor/NIN

Title:
Year Zero

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08252N

Award:
2008 Interactive Merit Award

Agency:
BBH / New York

Client:
Unilever

Title:
AXE BCWW Campaign

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08253N

Award:
2008 Interactive Merit Award

Agency:
Crispin Porter + Bogusky / Coconut Grove

Client:
Sprite

Title:
Sublymonal Integrated

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08254N

Award:
2008 Interactive Merit Award

Agency:
DDB Berlin GmbH / Berlin

Client:
Volkswagen AG

Title:
Schlämmer's quest

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08255N

Award:
2008 Interactive Merit Award

Agency:
Dentsu Inc. / Tokyo

Client:
Syueisha Inc.

Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08256N

Award:
2008 Interactive Merit Award

Agency:
Doubleyou / Barcelona

Client:
Atrapalo.com

Title:
The first TV show that doesn't happen on TV

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08257N

Award:
2008 Interactive Merit Award

Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore

Client:
Hewlett-Packard

Title:
HP Toyrama

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08258N

Award:
2008 Interactive Merit Award

Agency:
Goodby, Silverstein & Partners / San Francisco

Client:
HD DVD

Title:
HD DVD Brand Banner Campaign

Category:
Banners - Dynamic / Campaign

Annual ID:
08112N

Award:
2008 Interactive Merit Award

Agency:
Goodby, Silverstein & Partners / San Francisco

Client:
Hewlett Packard

Title:
HP Blackbird Banners

Category:
Banners - Dynamic / Campaign

Annual ID:
08113N

Award:
2008 Interactive Merit Award

Agency:
Jung von Matt AG / Hamburg

Client:
IKEA Deutschland GmbH

Title:
Windows

Category:
Banners - Dynamic / Campaign

Annual ID:
08114N

Award:
2008 Interactive Merit Award

Agency:
Lean Mean Fighting Machine / London

Client:
Emirates

Title:
Keep Discovering

Category:
Banners - Dynamic / Campaign

Annual ID:
08115N

Award:
2008 Interactive Merit Award

Agency:
CONTRAPUNTO / Madrid

Client:
Daimlerchrysler Mercedes-Benz smarS

Title:
ECOLOGIC SIGNATURE

Category:
Email Marketing / Single

Annual ID:
08210N

Award:
2008 Interactive Merit Award

Agency:
Forsman & Bodenfors / Gothenburg

Client:
NE Nationalencyclopedin

Title:
Swedish National Encyclopedia

Category:
Email Marketing / Single

Annual ID:
08211N

Award:
2008 Interactive Merit Award

Agency:
Ogilvy & Mather / Hong Kong