The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Objective:
The challenge was to communicate that IKEA not only offers clever furniture which will enhance any home, but also offers a large variety of great curtains to decorate your home.
We intended to prove that with the help of IKEA curtains each and every window can look better and make you feel even more at home.
Concept:
We decoratd the login, content, and personal profile sections of myspace.com with different IKEA curtains. Moving the mouse over the different windows opened the curtains, showing that IKEA curtains can decorate every window - even your browser windows.
Target Audience:
The message is aimed at people who take pride in their home but do so on a budget: especially young people and people who are furnishing their first appartment.
The challenge was to communicate that IKEA not only offers clever furniture which will enhance any home, but also offers a large variety of great curtains to decorate your home.
We intended to prove that with the help of IKEA curtains each and every window can look better and make you feel even more at home.
Concept:
We decoratd the login, content, and personal profile sections of myspace.com with different IKEA curtains. Moving the mouse over the different windows opened the curtains, showing that IKEA curtains can decorate every window - even your browser windows.
Target Audience:
The message is aimed at people who take pride in their home but do so on a budget: especially young people and people who are furnishing their first appartment.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Grimm Gallun Holtappels
Art Director
Ole Kleinhans
Creative Director
Arno Lindemann
Bernhard Lukas
Tom Hauser
Programmer
Michael Sturm
Writer
Bjoern Neugebauer
Agency Producer
Florian Panier
Digital Artist / Multimedia
Ole Warns
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