The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Adobe Flash On

Agency Big Spaceship / Brooklyn

Client Adobe

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Category

Web Sites / Corporate Image

Annual ID

08160N

About the Work

14 trillion Flash video streams travel across the Internet each year. Yes, thatís right - 14 trillion!



With that incomprehensible number in mind, Adobe asked us to help people understand that all that content would not be possible without Flash. No cute videos of puppies and kitties romping. No ridiculous frat boy antics. None of your favorite high quality trailers, movies and documentaries either.



With one of our favorite adages "show, don't tell" in mind, we set about to visualize the vast landscape of Flash videos. Immediately, we knew that the traditional navigation could not apply. This exploratory site guides people through a serendipitous journey from one genre to the next, led through visual intrigue and curiosity. The main mosaic interface piques interest and starts the ball rolling without ever pushing overwhelming amounts of content.

2008 Awards

Total Points: 5

Merit

Credits

Production Company

Big Spaceship

Creative Director

Big Spaceship
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